Brand Tone

Empowering & Supportive, Community-Focused & Friendly, Knowledgeable & Helpful, Authentic & Proud

Brand Values

• •Representation & Empowerment
• •Community Focus
• •Customer Service & Holistic Approach
• •Quality & Curated Selection
• •Resilience & Adaptability

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., empowering, friendly, knowledgeable), key messaging points, "do's and don'ts" for language, and preferred terminology (e.g., "crown" for hair).
• •Speak to Your Core Audience: Always write with the target customer in mind – in this case, individuals seeking products and support for textured hair, particularly within the Black community. Use language and cultural references that resonate authentically.
• •Emphasize Values: Consistently weave brand values like empowerment, community, and representation into all communications, from social media posts to product descriptions.
• •Be Authentic and Transparent: Share genuine stories, highlight community involvement, and be open about the brand's mission. If addressing issues (like discontinued products), do so directly and helpfully.
• •Train and Align Your Team: Ensure everyone involved in creating content or interacting with customers (including social media managers, customer service reps, and in-store staff) understands and consistently applies the brand's tone and values.

Social Perception

Positive Local Impact, Advocate for Black Beauty, Valued Resource, Mixed Online Reviews (Broader Scope)

Copy Examples

• •Headline: Unlock Your Hair's True Potential. Body: At Textured Tech, we believe every curl, coil, and wave tells a story of strength and beauty. Discover products curated for you, by people who understand your hair's unique needs. #TexturedHairLove #BlackOwnedBeauty
• •Headline: More Than A Store, We're Your Community. Body: Textured Tech is proud to be your neighborhood hub for all things textured hair. From expert advice to the brands you love, we're here to support your journey. Come say hi! #CarsonBeauty #SupportBlackBusinesses
• •Headline: Got Hair Questions? We've Got Answers (and Amazing Products!). Body: Wondering which product is perfect for your protective style? Or how to boost moisture? Our knowledgeable team is here to help you navigate the beautiful world of textured hair care. #HairCareTips #TexturedTechExperts
• •Headline: Celebrate Your Crown with Brands That Get It. Body: We proudly stock a wide range of Black-owned beauty brands alongside your trusted favorites. Because nourishing your hair means supporting a community that celebrates you. #ShopBlackOwned #BeautyEmpowerment
• •Headline: Your Favorite Textured Hair Essentials, Delivered with Care. Body: From wash day staples to styling must-haves, find everything you need at TexturedTech.com. Quality products, expert advice, and a community that cares – all in one place. #TexturedHairCare #BeautySupplyAndBeyond