Brand Tone

Helpful professionalism (for B2B and quality assurance) and friendly accessibility (for B2C e-commerce).

Brand Values

• •Quality
• •Customer Experience
• •Convenience/Affordability
• •Experience & Expertise
• •Comprehensive Solutions
• •Integrity & Transparency
• •Responsiveness
• •Team Development
• •Community & Environment

Best Practices

• •Develop a Simple Tone of Voice Guide: Briefly document the core attributes of your brand voice (e.g., "Friendly, Informative, Trustworthy, Value-Oriented") with short do's and don'ts for writing. Share this with anyone creating content.
• •Know Your Audience Segments: While maintaining a core tone, slightly adjust the emphasis for different segments. For instance, B2B communications might lean more on experience and reliability, while B2C Instagram posts can be more playful and visual, yet still informative.
• •Prioritize Clarity and Information: Given the nature of their products (textiles, medical supplies), ensure copy is always clear, provides essential details (materials, dimensions, care), and answers potential customer questions proactively. Avoid overly technical jargon for general consumer products.
• •Be Consistently Helpful and Approachable: Whether it's an Instagram caption, an email, or a website FAQ, maintain a helpful and open demeanor. Encourage questions and respond in a friendly, professional manner, reflecting the "excellent service" value.
• •Incorporate Values Naturally: Weave in brand values like "quality," "experience," and "convenience" into the copy where relevant, rather than just stating them. For example, instead of "We sell quality products," try "Experience the lasting comfort of our quality [product name]." This makes the values feel more authentic.

Social Perception

Reliable Supplier (B2B), Good Quality & Service (B2C), Established & Experienced, Versatile, primarily focused on the Chilean market.

Copy Examples

• •Instagram Post (New Bedding Collection): Dreaming of a bedroom refresh? ✨ Our new [Collection Name] bedding has arrived! Crafted for comfort and style, enjoy [mention key feature, e.g., super soft 200-thread-count cotton] at prices that let you sleep even easier. Tap to shop and transform your space! #TextilSuper #HogarDulceHogar #RopaDeCamaNueva #ConfortYEstilo
• •Website Banner (General Home Textiles): Your Home, Your Comfort. For Over 50 Years. From cozy bedding to elegant curtains, Textil Super offers quality textiles at convenient prices. Easy online shopping and delivery across Chile. Discover the difference experience makes. [Shop Now Button]
• •Email to Subscribers (Seasonal Sale): Hi [Customer Name], get ready to welcome the new season with fresh styles for your home! 🍂 Our Autumn Sale is ON, with up to [X]% off selected bedding, curtains, and more. Quality textiles to warm up your space, without breaking the bank. Shop your favorites now: [Link] Warmly, The Textil Super Team.
• •Facebook Ad (Focus on Roller Curtains): Need the perfect blend of light and privacy? ☀️ Our Roller Curtains offer a sleek, modern solution for any room. Easy to install, durable, and available in a variety of colors and fabrics (including blackout!). Get a quote or shop directly on textilsuper.cl today! Quality and convenience, delivered to your door. #CortinasRoller #TextilSuperHogar #DecoraciónFuncional #Chile
• •Product Description Snippet (for a specific towel set): Wrap yourself in everyday luxury! Our [Towel Name] set is made from [Material, e.g., 100% absorbent cotton] for a soft touch and lasting quality, wash after wash. Perfect for your home, or as a thoughtful gift. Experience Textil Super quality at an unbeatable price. Sizes included: [List sizes].