Brand Tone

Warm, nostalgic, and encouraging. Personal and friendly, often using endearing terms, mixing storytelling with a touch of playful charm, and aiming to be relatable and inspiring by focusing on bringing joy and style into everyday domestic tasks.

Brand Values

• •Handmade Quality & Craftsmanship
• •Support for Small Business & Community
• •Nostalgia & Modernity
• •Joy in the Everyday
• •Entrepreneurial Spirit

Best Practices

• •Lead with a Story
• •Use Warm and Personal Language
• •Balance "Vintage" with "Modern"
• •Highlight Core Values in Every Description
• •Focus on the Feeling, Not Just the Function

Social Perception

Perceived as a high-quality, authentic, and charming brand. Customers value the unique designs, durability, and see it as a go-to for unique gifts and adding personality to the kitchen. Its positive perception is further enhanced by its status as a handmade, American-made, and Black-owned business.

Copy Examples

• •Some of the best memories are made in a mess of flour and sugar. Our matching mommy-and-me aprons are designed for those moments—blending a pinch of vintage charm with a whole lot of love. Handmade in Atlanta to make your kitchen adventures even sweeter. ✨ #TextileAndTwine #MakingMemories #HeirloomQuality
• •Meet your new favorite baking partner. Inspired by the timeless style of the 50s but designed for the modern home, this apron isn't just about keeping clean—it's about feeling joyful while you create. With its flattering cut, durable fabric, and signature bow, it’s a little piece of sunshine for your kitchen. Go ahead, put on some music and dance while you cook!
• •A spoonful of nostalgia for your kitchen ✨
• •Headline: Tired of boring oven mitts? Body: Your kitchen deserves better! Our handmade oven mitts and potholders aren't just practical—they're pieces of art. Designed with unique, vibrant prints to brighten up your home and meticulously sewn for quality that lasts. Support a small American business and make your kitchen pop! Shop the collection now.
• •Headline: Style for the Everyday. Sub-headline: Bringing a retro vibe to modern life with handmade aprons and kitchen accessories, lovingly crafted in the USA.