Brand Tone

Professional, Knowledgeable/Expert, Service-Oriented, Conscious/Responsible

Brand Values

• •Quality
• •Sustainability
• •Customization/Flexibility
• •Innovation/Variety
• •Customer Focus

Best Practices

• •Develop a Brand Voice Guide: Document the core attributes of your brand's tone (e.g., Professional, Expert, Sustainable, Innovative, Approachable). Provide examples of "do's and don'ts" for language, terminology, and style.
• •Prioritize Clarity and Information: Ensure all copy is clear, concise, and provides valuable information about the fabrics, services, and sustainability aspects. Avoid overly casual slang or jargon that might not resonate with a professional audience.
• •Highlight Values Consistently: Weave in mentions of sustainability, quality, and customization naturally across all platforms and communication materials. For instance, when describing a fabric, mention if it's organic, deadstock, or particularly suited for custom dyeing.
• •Maintain Professionalism in Engagement: When responding to inquiries or comments on social media or other platforms, ensure the tone remains professional, helpful, and aligned with the established brand voice.
• •Educate and Inform: Use copy as an opportunity to educate customers about different fabric types, sustainable practices, and the benefits of custom services. This reinforces the "expert" and "knowledgeable" aspects of the brand tone. Focus on how Epic Tex provides solutions and empowers designers.

Social Perception

If their target audience values sustainability and customization in textiles, the brand is positioned to be perceived positively by that segment. The general positive sentiment for other "Epic" branded textile products (like Coats Epic thread for its quality and durability or Yarn and Colors Epic yarn for its softness and vibrancy) could create a generally positive association with the word "Epic" in a textile context, though this is speculative without direct feedback on "textiles– Epic Tex."

Copy Examples

• •Headline: Craft Your Vision. Sustainably. Body: At Epic Tex, we provide premium, responsibly sourced textiles for designers who demand quality and environmental integrity. Explore our extensive collection of sustainable fabrics and deadstock treasures, or let us custom-develop the perfect material for your unique project. Your masterpiece begins with an Epic Tex fabric.
• •Headline: Beyond the Bolt: Your Partners in Textile Innovation. Body: Looking for a specific weave, a custom dye, or a unique print? Epic Tex offers comprehensive fabric solutions, from our diverse in-stock collection of cottons, linens, and innovative lyocell blends to bespoke fabric development. Schedule your showroom appointment in LA or NYC today.
• •Headline: The Future of Fabric is Here. And it's Sustainable. Body: Epic Tex is committed to a greener textile industry. Discover our range of organic cottons, versatile deadstock fabrics, and other eco-conscious choices without compromising on quality or design flexibility. Let's create responsibly, together.
• •Headline: Epic Tex: Where Quality Meets Customization. Body: From luxurious silks to durable wovens, find the ideal fabric foundation at Epic Tex. Our expert team is ready to assist with custom printing, dyeing, and fabric development to bring your most ambitious designs to life. Quality you can feel, service you can trust.
• •Headline: Unlock Endless Possibilities with Epic Tex Fabrics. Body: Whether you're designing high fashion or timeless home furnishings, our curated selection of PFD and finished fabrics offers unparalleled variety. Explore innovative materials like Cupro and Tencel™, or classic staples, all backed by our commitment to quality and bespoke service.