Brand Tone

functional, accessible, and inspiring

Brand Values

• •Experience & Heritage
• •Variety & Selection
• •Customer Enablement & Creativity
• •Modern Convenience

Best Practices

• •Always Blend Heritage with Modernity: In your copy, consistently bridge the gap between the 40 years of experience and the modern convenience of the online store. This creates a unique and trustworthy brand story.
• •Focus on the "What" and "Why": Clearly state what the fabric is (e.g., "100% cotton poplin") and immediately follow with why it's perfect for the customer (e.g., "ideal for breathable summer dresses and crisp shirts").
• •Use Inspiring and Empowering Language: Employ verbs and phrases that encourage action and creativity. Words like "create," "design," "transform," "imagine," and "your project" place the customer at the center of the story.
• •Maintain Visual and Textual Harmony: Ensure the tone of your copy matches your visuals. If you post a vibrant, colorful image, use energetic and exciting language. For a classic, neutral fabric, use more elegant and timeless phrasing.
• •Keep it Accessible and Clear: Avoid overly technical jargon unless defining a specific fabric type. The tone should feel like a knowledgeable friend offering advice, not a dense industry textbook. Simplicity and clarity will reinforce the brand's value of convenience.

Social Perception

Texland aims to be perceived as a reliable and comprehensive B2C and B2B supplier of fabrics. For the individual hobbyist or small business owner, they want to be seen as the go-to source for affordable, quality materials that can bring any creative project to life. The high-quality product photography and active social media presence are strategies to build a perception of a professional, modern, and trustworthy online retailer. The emphasis on family heritage is intended to create a sense of authenticity and deep-rooted expertise, differentiating them from faceless online competitors. They want to be viewed not just as a store, but as a well-stocked partner for creators.

Copy Examples

• •40 years of textile passion, now in one virtual warehouse. From fashion to décor, find the perfect fabric for your next creation. Your project starts here.
• •Feel the quality, see the possibilities. Our new poplin collection is here to inspire your next sewing adventure. What will you create? #Texland #FabricLove #DIYFashion
• •Don't let a lack of materials hold back your creativity. At Texland, discover thousands of fabrics at warehouse prices, delivered to your door. Shop now and bring your vision to life!
• •Give your space a new soul. Our durable and stylish upholstery fabrics are designed to withstand time and trends. Renew your chairs, sofas, and more with quality you can trust.
• •Hello [Customer Name], inspiration is calling! From vibrant satins to versatile cottons, we've got just the thing for that idea you've been dreaming of. Explore our new arrivals and get a 10% discount on your order this week.