Brand Tone

practical, straightforward, and value-driven, focusing on product functionality and appealing to budget-conscious consumers with a no-frills, efficient approach.

Brand Values

• •Affordability
• •Wide Selection
• •Functionality and Practicality
• •Accessibility

Best Practices

• •Lean into Your Value Proposition: Always highlight price, selection, and practicality. Use words like "affordable," "value," "huge selection," and "durable" consistently in your copy. Make the price clear and easy to find in all promotional materials.
• •Use Clear, High-Quality Product Imagery: Since the brand is product-centric, the visuals must be excellent. Show the fabric's texture, color, and drape accurately. Including photos of finished projects made by customers can add a layer of inspiration without losing the practical focus.
• •Maintain a Straightforward Tone: Avoid overly poetic or abstract language. The copy should be easy to understand, scannable, and helpful. Use bullet points for technical specifications in product descriptions to make information digestible.
• •Encourage User-Generated Content: Feature customer projects on social media (with permission). This builds social proof and provides real-world examples of the fabrics in use, which is highly valuable for other customers. Create a unique hashtag (e.g., #MadeWithTexland) to easily find and share these creations.
• •Be Direct and Promotional: Your audience is looking for a good deal. Be upfront with your sales, promotions, and new arrivals. Use clear calls-to-action (CTAs) like "Shop Now," "Explore the Collection," and "Get 30% Off" to drive immediate action. This aligns with the transactional nature of the brand.

Social Perception

Generally neutral-to-positive, perceived as a reliable, affordable, and functional e-commerce site for a wide selection of fabrics. Customers value the good price-to-quality ratio and selection, but there's a lack of strong emotional connection or brand personality.

Copy Examples

• •Headline: Endless Fabrics, Unbeatable Prices. Body: From fashion to furniture, find the perfect material for your next project in Sweden's biggest online fabric warehouse. Shop our sale now!
• •New in! This 100% cotton poplin is perfect for summer dresses and crafts. Lightweight, breathable, and only [Price] per meter. What would you create? Tap the link in our bio to shop the collection. #tyger #syprojekt #hemsytt #fabric #sewinglove
• •Headline: Refresh Your Home for Less. Body: Give your space a new look with our huge selection of curtain and upholstery fabrics. Durable, stylish, and incredibly affordable. Call to Action: Shop Now
• •Subject: Get Ready to Create: Our Spring Fabric Sale is ON! Body: Hello [Customer Name], inspiration is calling! All our floral prints, lightweight linens, and pastel cottons are now up to 40% off. It's the perfect time to start that project you've been dreaming of. Don't wait your favorite fabrics won't last long!
• •Headline: Heavy-Duty Fabrics for a Hard-Working Home. Body: Built to last. Our collection of upholstery fabrics combines durability with style. Perfect for sofas, chairs, and cushions, these materials are designed for everyday life. Find the perfect texture and color to bring your furniture back to life.