Brand Tone

Professional, Reliable, Value-Oriented

Brand Values

• •Customer Satisfaction
• •Quality
• •Integrity
• •Commitment
• •Passion
• •Think Big
• •Honesty
• •Respect
• •Attitude
• •Reliability
• •Durability
• •Innovation
• •Ethics

Best Practices

• •Develop a Central Brand Voice Guide
• •Focus on Clarity and Functionality
• •Emphasize Reliability and Quality Subtly
• •Maintain a Consistent Value Proposition
• •Review and Align Across Channels

Social Perception

Generally Positive for Specific Products, Seen as a Provider of Affordable Electronics and Office Supplies, Long-Standing but Perhaps Not Highly Visible Brand, Perception May Be Fragmented

Copy Examples

• •Texet: Precision and reliability since 1959. Our latest calculator delivers the consistent performance you expect, making complex tasks simpler. Efficiency you can count on, at a price that makes sense.
• •Secure your peace of mind with Texet. Our high-performance shredders are built for durability and designed for ease, ensuring your confidential documents are handled responsibly. Quality protection, sensible investment.
• •Start your day the Texet way. Engineered for reliability and everyday convenience, our kettles offer rapid boiling and durable design. Bringing practical quality to the heart of your home.
• •Texet: Equipping your office and home with reliable technology and essential tools. Decades of experience, committed to quality and value for every customer.
• •Stay powered, stay productive with Texet. Our IT accessories are designed for dependable performance when you need it most. Practical solutions that keep you connected, without breaking the bank.