Brand Tone

friendly, down-to-earth, authentic, and faith-oriented, fun-loving and casually fashionable

Brand Values

• •Faith
• •Family
• •Hard Work
• •Honesty
• •Loyalty/Relationships
• •American Made/Supporting Community
• •Small-Town Manners/Roots
• •Customer Service
• •Quality

Best Practices

• •Incorporate colloquialisms and phrases that evoke Texan/Southern warmth and friendliness (e.g., "y'all," "gosh-darn," "heck of a lot"). Keep it authentic and not overly caricatured.
• •Weave in references to faith, family, hard work, and honesty in storytelling and product descriptions, rather than just listing them. Show, don't just tell, how these values are part of the brand.
• •Address the audience directly and foster a sense of community. Use "we" and "us" to build a connection, reinforcing the idea that customers are part of the "Texas True Threads family."
• •Reflect the "faith first" value by maintaining an encouraging and positive tone in all communications. Share content that brightens the day and reinforces a sense of optimism.
• •Continue using genuine portrayals of the team and lifestyle on platforms like TikTok. Avoid overly polished or corporate language; let the genuine passion for the brand and its products shine through. Focus on comfort, style for real women, and the American-made aspect.

Social Perception

provider of high-quality, stylish, and comfortable clothing with a distinct Southern/Western feel. true to its Texan roots and values. The emphasis on "faith, family, hard work, and honesty" appears to be well-received and contributes to a perception of authenticity. "funky, feminine, & down-home."

Copy Examples

• •Headline: Rooted in Faith, Dressed in Texas. Body: Our latest collection is more than just fabric and thread; it's a celebration of the values we hold dear. Faith, family, and good ol' Texas grit, stitched into every piece. Wrap yourself in comfort that speaks to your heart. #TexasTrueThreads #FaithFashion #SouthernStyle
• •Headline: Small Town Heart, Big City Style. Body: From the heart of Spearman, Texas, to your boutique. We pour our small-town pride and dedication to quality into every design. Because y'all deserve apparel that's as hardworking and honest as you are. Discover the Texas True difference. #MadeInTexas #BoutiqueLove #WesternWear
• •Headline: Not Just Threads, It's a True Connection. Body: Around here, customers are family. We believe in treating folks right, with genuine Southern hospitality and top-notch service. That’s the Texas True Threads promise – quality you can trust and a relationship you can count on. #TexasTrueFamily #CustomerService #SouthernCharm
• •Headline: Hustle, Heart, and a Heck of a Lot of Style. Body: We know you work hard, and so do we! That’s why our apparel is designed with both comfort and can-do spirit in mind. For the woman who tackles her day with grace and grit – these threads are for you. #HardWorkingWoman #TexasStyle #ComfortAndStyle
• •Headline: True to You, True to Texas. Body: Staying true to our roots and true to you – that’s what Texas True Threads is all about. Authentic designs, American-made quality, and a whole lotta love in every stitch. Find your true style with us. #BeTrueToYou #TexasProud #AuthenticFashion