Brand Tone

Friendly and Welcoming, Energetic and Fun, Casual and Unpretentious, Approachable

Brand Values

• •Legendary Food, Legendary Service
• •Quality
• •Value for Money
• •Fun with Purpose/Passion
• •Integrity and Partnership
• •Community Involvement

Best Practices

• •Embrace Enthusiasm: Use exclamation points (judiciously) and energetic language. Words like "legendary," "famous," "hearty," "delicious," and "celebrate" fit well.
• •Keep it Casual and Conversational: Avoid overly formal language. Use contractions and address the audience directly (e.g., "you," "your"). Think of how a friendly server might speak.
• •Highlight Value and Generosity: Emphasize the satisfying portions, made-from-scratch quality, and the overall experience in relation to the price. Mentioning complimentary items like the bread is a plus.
• •Focus on the Experience, Not Just the Food: While food is central, also convey the fun, lively atmosphere, and the feeling of being welcomed.
• •Be Engaging and Interactive (especially on social media): Ask questions, encourage user-generated content, and respond to comments in a warm and approachable manner, reflecting the "Fun with Purpose" value.

Social Perception

Positive for Food Quality, Especially Steaks and Ribs; Appreciation for Generous Portions and Value; Generally Good Service; Lively and Family-Friendly Atmosphere; Hit-or-Miss Experiences; Price Point; Popular for Promotions; Strong Social Media Engagement

Copy Examples

• •Headline: "Your Legendary Feast Awaits! 🤠" Body: "Saddle up for hand-cut steaks, fall-off-the-bone ribs, and those irresistible fresh-baked rolls you dream about. Bring the family, bring your friends – good times and great food are always on the menu at Texas Roadhouse!"
• •Headline: "Big Flavor, Bigger Value! 🍖" Body: "Don't just eat, celebrate! Our generous portions mean more of that delicious Texas taste without breaking the bank. From our famous bread to our hearty sides, get ready for a satisfying meal that’s always worth it."
• •Headline: "Now That's What We Call Service with a Smile! 😊" Body: "At Texas Roadhouse, you're more than just a customer, you're family! Our friendly crew is here to make your dining experience legendary. Got a special request? Just ask! We're all about making you feel right at home."
• •Headline: "Turn Up the Flavor on Your Feed! 🔥" Body: "Get your tastebuds ready for a close-up! Share your Texas Roadhouse moments with #TexasRoadhousePH and show us how you rodeo. PS: Did someone say free bread? 😉" (Focus on user-generated content and a popular item)
• •Headline: "Your Happy Place Just Got Happier! 🎉" Body: "Birthdays, promotions, or just because it’s Tuesday – any reason is a good reason to celebrate at Texas Roadhouse! Enjoy a lively atmosphere, delicious food, and a team ready to make your day extra special. Book your table now!"