Brand Tone

Passionate & Enthusiastic, Authentic & Genuine, Expert & Knowledgeable, Community-Oriented, Confident & Results-Driven

Brand Values

• •Quality & Efficacy
• •Ethical Sourcing
• •Generational Passion & Tradition
• •Innovation
• •Customer Success
• •Authenticity

Best Practices

• •Embrace the Passion: Always write from a place of genuine enthusiasm for hunting and the outdoors. Use vivid, engaging language that reflects this passion.
• •Stay Authentic & Transparent: Highlight the "Texas Raised" heritage, family-owned aspect, and in-house, ethical production. Be open about what goes into the products.
• •Focus on Results & Efficacy: Back up claims with the science behind the products (where appropriate) and customer successes. Use confident language that underscores product effectiveness.
• •Speak the Hunter's Language: Use terminology and address pain points that resonate with serious hunters. Understand their challenges and aspirations.
• •Build Community: Encourage interaction, share user-generated content, and frame messaging in a way that fosters a sense of belonging among fellow hunters. Position the brand as a knowledgeable partner in their hunting journey.

Social Perception

Positive, Trusted, Innovative, Community-Focused

Copy Examples

• •Headline: Stop Guessing. Start Luring. Body: Tired of hit-or-miss hunts? Our Texas-Raised deer scents are crafted from 100% pure, ethically sourced ingredients, blended in-house for unmatched potency. It’s not just scent, it's science. Bring that trophy buck into range.
• •Headline: They'll Never See You Coming. Body: Our patented Scent Guardian with Nano-Chem-Technology doesn't just cover your scent, it eliminates it. Hunt with the confidence that you're undetectable. The only thing the wind will carry is your success story.
• •Headline: From Our Family to Yours: A Tradition of Hunting Success. Body: As a father-son team, we pour our generational passion for hunting into every bottle. TRHP Outdoors is more than a brand; it's our commitment to your best hunt yet. Experience the Texas-Raised difference.
• •Headline: Skeptic-Proof Performance. Body: We hear it all the time: "I didn't believe it until I tried it." Our stress-free deer scents and Scent Guardian are engineered to deliver. Ready to become a believer? The proof is in the harvest.
• •Headline: The Secret's Out: Pure Potency, Texas True. Body: Why do serious hunters trust TRHP? Because we don't compromise on quality. High-concentration formulas, blended and bottled right here in Texas, for hunters who demand the best. Elevate your hunt.