Tono de Marca

Friendly, Proud, and Folksy. The tone is personal, approachable, and uses colloquialisms, feeling like it's coming from a neighbor.

Valores de Marca

• •Texas Pride
• •Authenticity
• •Southern Hospitality
• •Humor and Charm
• •Connection

Mejores Prácticas

• •Embrace the Vernacular: Consistently use Texan and Southern colloquialisms like "y'all," "howdy," "fixin' to," and "bless your heart."
• •Tell the Founder's Story: Continue to lean into the "designed by a little ol' Texan gal" narrative to build authenticity and personal connection.
• •Speak with Pride: Every piece of copy should radiate a genuine love for Texas, framing content through the lens of Texas culture, heritage, and pride.
• •Keep it Warm and Welcoming: The tone should always feel like a friendly conversation, using inclusive and informal language like "your," "you," and "y'all."
• •Focus on Gifting and Connection: Frame products as ways to share love, hospitality, and a piece of home, emphasizing sending gifts and celebrating shared heritage.

Percepción Social

The social perception is overwhelmingly positive. Customers are drawn to the niche appeal and the ability to express state pride. Products are frequently purchased as gifts, especially for out-of-state friends and family, highlighting the brand's success in tapping into nostalgia and homesickness. The 'designed by a Texan' story resonates well, fostering appreciation for authenticity.

Ejemplos de Copy

• •Some mornings just call for a little extra Texas. Our gold 'Y'all' mug is here to add a bit of southern shine to your coffee routine. Perfect for you, or for sending a little Lone Star love to someone you miss. Grab yours and let's get this day started, the Texas way.
• •Go ahead and say it with a smile. Our 'Bless Your Heart' pillow is the perfect mix of rustic charm and southern wit. Made from durable burlap and designed by a true Texas gal, it’s a cozy reminder of home and the perfect way to add a little personality to any room. C'mon, you know you need one.
• •Howdy from Texas! A little something new just for y'all.
• •Sprucin' up the front porch, the Southern way. Our 'Howdy' doormat is the perfect welcome for friends, family, and neighbors. Because in Texas, hospitality is everything. #TexasHome #SouthernLiving #TexasGifts #FrontPorchDecor
• •What's your kitchen motto? Poll Options: A) I'm always 'Fixin' To' cook. B) Just tell me 'Let's Eat!'