Brand Tone

Aspirational & Professional, Energetic & Enthusiastic, Community-Focused & Welcoming, Driven & Expanding

Brand Values

• •Excellence & Quality
• •Growth & Development
• •Community & Inclusivity
• •Accessibility & Convenience
• •Passion for Pickleball

Best Practices

• •Develop a Brand Voice Chart: Create an internal document that defines the brand's personality (e.g., "Passionate Pro," "Community Champion"), lists "do's and don'ts" for language (e.g., Do: use energetic verbs; Don't: use overly technical jargon without explanation), and provides examples of on-brand and off-brand phrasing.
• •Consistent Terminology: Use consistent names for programs, facilities, and membership levels (e.g., "Elite Pickleball Club," "Unicorn Academy," "Free Intro to Pickleball"). Ensure this is used across the website, social media, and any marketing materials.
• •Balance "Elite" with "Inclusive": While "Elite" denotes high quality and aspiration, always pair this with welcoming and community-focused language to ensure the brand doesn't appear unapproachable. Highlight offerings for all skill levels.
• •Visual Consistency: Match the copy's tone with visuals. Use high-quality, energetic photos and videos of diverse people enjoying the facilities and the sport. Ensure branding (logos, colors) is consistent across all platforms.
• •Train Your Team: Ensure everyone who communicates on behalf of the brand (social media managers, customer service, coaches) understands and can apply the brand voice. Regular check-ins or training refreshers can be beneficial.

Social Perception

Leader & Innovator, High-Quality Venue, Community Hub, Ambitious & Growing

Copy Examples

• •Headline (Website/Social Media): Elevate Your Game. Experience Elite Pickleball. Join Houston's premier indoor pickleball community and train like a pro, play like a champion. #ElitePickleball #TexasPickleball
• •Instagram Post Caption (Event Promotion): Ready to dink, drive, and dominate? 🔥 Our [Tournament Name] is just around the corner! Spots are filling fast for a weekend of thrilling matches, community spirit, and pure pickleball passion. All levels welcome! Link in bio to register. Let’s make some noise! 🏆 #PickleballTournament #EliteEvents #HoustonSports
• •Email Snippet (Welcoming New Members): Welcome to the Elite family! You’re now part of Texas's most dynamic pickleball community. From our state-of-the-art indoor courts to our world-class coaches and vibrant social events, we’re here to help you unleash your potential and connect with fellow enthusiasts. Get ready to play, learn, and grow with us!
• •Website "About Us" Snippet: At Elite Pickleball Club, we’re more than just courts – we’re a community built on a shared passion for the fastest-growing sport in America. Founded by a professional pickleball player, we’re dedicated to providing top-tier facilities, expert coaching, and a welcoming environment for everyone from curious beginners to seasoned competitors. Discover the Elite difference.
• •Social Media Ad Copy (Introductory Class): Curious about pickleball? 🤔 Dip your paddle in for FREE! Our Intro to Pickleball class is the perfect way to learn the basics, meet new people, and see why everyone’s hooked. We provide the gear, the guidance, and the good times. Sign up today – your new obsession awaits! #FreePickleball #LearnToPlay #ElitePickleballClub