Brand Tone

approachable, authentic, and inspiring

Brand Values

• •Family and Tradition
• •Health and Natural Ingredients
• •Simplicity and Convenience
• •Community and Shared Joy

Best Practices

• •Lead with the Story: Always connect the product back to its authentic origin. Whether it's a social media post or a product description, weaving in the narrative of family and tradition will reinforce the brand's core identity.
• •Emphasize Simplicity: The "easy to use" aspect is a major selling point. Use action-oriented and straightforward language like "shake, marinate, cook" to highlight the convenience of the product.
• •Showcase Versatility: Consistently provide examples of how the sauce can be used across a wide range of dishes—from meat and fish to vegetables and tofu. This broadens the appeal and encourages creative use.
• •Use a Warm and Encouraging Tone: The copy should feel like a friend sharing a kitchen secret. Avoid overly technical or corporate language. An approachable and friendly tone will resonate with the brand's community-focused values.
• •Leverage Customer Testimonials: Incorporate direct quotes and experiences from satisfied customers. This social proof validates the brand's claims and builds trust with potential buyers, making the marketing feel more genuine and community-driven.

Social Perception

highly positive, shaped by trustworthiness, quality, empowerment, and niche appeal.

Copy Examples

• •Tired of takeout? Transform your weeknight dinner with a splash of tradition. Our Tachbisha® sauce is a 40-year-old family recipe designed to bring your loved ones together. What will you create tonight? #Tevony #Tachbisha #FamilyDinner
• •From Our Family's Kitchen to Yours. Discover the secret to effortless, gourmet meals with Tevony's Tachbisha® All-Purpose Marinade. Shake, marinate, and cook your way to delicious.
• •(Video shows quick cuts of marinating chicken, sizzling in a pan, and being served) Voiceover: Want chef-level flavor without the fuss? Meet Tachbisha®. Our all-natural, vegan sauce is your new secret weapon. Dinner is served.
• •Subject: Unlock a World of Flavor Body: Remember the taste of a home-cooked meal that felt like a hug? We bottled it. Tevony's Tachbisha® sauce is more than just ingredients; it's a story of family, resilience, and the joy of a shared table. Try it today and start creating your own delicious memories.
• •Crafted from a cherished family recipe, our Tachbisha® All-Purpose Marinade is your shortcut to extraordinary flavor. With a blend of Mediterranean garlic, turmeric, and the finest spices, this vegan and Kosher sauce makes every dish a masterpiece. Perfect for grilling, sautéing, or as a dressing—just shake and create.