Brand Tone

Classic, Heritage-Focused, Quality-Driven, Elegant

Brand Values

• •Quality
• •Authenticity & Heritage
• •Craftsmanship
• •Customer Service (implied but needs strengthening)
• •Family-Run Business

Best Practices

• •Emphasize Heritage and Provenance: Consistently weave in mentions of Hawick, \"Made in Scotland,\" the historic mill, and the generational skills involved. Use phrases like \"From the heart of Scottish tradition,\" \"Generations of craftsmanship.\"
• •Focus on Quality Materials and Craftsmanship: Use descriptive adjectives that convey luxury, durability, and care (e.g., \"finest cashmere,\" \"pure lambswool,\" \"meticulously crafted,\" \"hand-finished details\").
• •Maintain an Elegant and Refined Vocabulary: Choose words that reflect sophistication and timelessness. Avoid overly casual slang or trendy jargon. The tone should be warm but respectful.
• •Tell the \"Family-Run\" Story Subtly: While professional, infusing a sense of personal care and passion that comes from being a family business can build trust. \"Our family's commitment to quality...\"
• •Ensure Visual Consistency: While this is about copywriting, the tone of the text must be matched by high-quality, elegant imagery across all platforms, similar to their current Instagram aesthetic, to reinforce the brand message. The copy and visuals should work hand-in-hand.

Social Perception

Positive Association with Quality Scottish Goods, Physical Store/Visitor Centre, Weak Online Presence, Past Association with Scams (Indirect), Lack of Recent, Direct Customer Voice

Copy Examples

• •Headline: Drape Yourself in Scottish Legacy. Body: Discover the enduring warmth of authentic Hawick cashmere. At Teviotdale Mills, each thread tells a story of tradition, woven with generations of unparalleled craftsmanship. Experience the luxury of true Scottish knitwear. Call to Action: Explore Our Heritage Collection.
• •Headline: The Art of Scottish Knitwear, Perfected Since 1877. Body: From the heart of the Scottish Borders, Teviotdale Mills brings you timeless pieces crafted from the finest lambswool and cashmere. Our family-run mill is dedicated to preserving the quality and authenticity you deserve. Call to Action: Shop Genuine Scottish Quality.
• •Headline: More Than a Sweater, It's a Piece of Scotland. Body: Feel the difference of meticulously selected fibres and time-honoured techniques. Our knitwear, born in our historic Hawick mill, offers not just comfort, but a connection to Scotland's rich textile artistry. Call to Action: Find Your Timeless Piece.
• •Headline: Invest in Enduring Style. Crafted in Hawick. Body: Teviotdale Mills is your home for luxury Scottish country clothing. We champion the exceptional skill of local artisans, offering garments designed to last, in both quality and classic appeal. Call to Action: Discover Luxury That Lasts.
• •Headline: The Essence of the Scottish Borders, Delivered to Your Door. Body: Experience the authentic touch of Scotland. Our online store brings the finest cashmere, tweeds, and tartans from our historic mill in Hawick directly to you, continuing a legacy of quality for a global community. Call to Action: Browse the Collection.