Brand Tone

Friendly, playful, feminine, approachable, relatable, passionate, and authentic, using informal language, emojis, and relevant slang.

Brand Values

• •Femininity and Self-Expression
• •Creativity and Craftsmanship
• •Sustainability and Slow Fashion
• •Community
• •Nostalgia

Best Practices

• •Embrace Playful Language: Continue using informal, friendly language like "girlies," "faves," and pop-culture references that resonate with the target audience.
• •Incorporate Emojis and Symbols: Use symbols like "♡," "‧₊˚," "☆," and relevant emojis to maintain the brand's youthful and visually appealing aesthetic, especially on social media.
• •Highlight the "Handmade" Aspect: Regularly emphasize that each piece is handcrafted by the founder, Teuta. This reinforces the values of craftsmanship and slow fashion.
• •Tell the Story of the Materials: When using second-hand or unique beads, share that story. For instance, mentioning that pendants were found at a local car boot sale adds character and authenticity.
• •Maintain a Consistent Call-to-Action Style: Keep calls-to-action light and engaging, such as "Gimme my discount" or using phrases like "Tap to shop," which feels less aggressive and more in line with the brand's friendly tone.

Social Perception

Perceived as a trendy, authentic, and high-quality small business. Customers appreciate the dainty and elegant yet fun designs and the personal touch of handmade items. The brand is seen as trustworthy and has positive interactions with its community online. The commitment to sustainability and slow fashion likely resonates well with a conscientious consumer base. Their social media showcases a brand that is in tune with current trends like "coquette" and "girlcore."

Copy Examples

• •Channel your inner 90s movie marathon star 🌟 Our new 'Digital Rain' choker just dropped, and it's giving major Y2K vibes. Hand-beaded with love and a touch of nostalgia. Tap to shop before they're gone! #y2kjewelry #beadedchoker #handmade
• •pov: you find the perfect accessory to complete your coquette-inspired outfit 🎀 Our 'Seashore Rose' necklace is calling your name. #coquette #girlythings #smallbusiness #jewelry
• •Playful pieces for fun-loving girlies. ✨ Discover handcrafted jewelry that’s as unique as you are. Inspired by the 90s, made for today.
• •Hey, Teutie! ✨ Did you hear? We just restocked some of your faves, including the sold-out Cowgirl Tech Charm! Plus, peek our latest blog post on how we're giving vintage beads a new life. #sustainablefashion
• •The Mermaid Charm Bracelet: Your underwater fantasy, come to life. Featuring a mix of genuine second-hand pearls and iridescent glass beads, this piece is handcrafted to make a splash. Perfect for stacking or as a stand-alone statement. Go on, embrace your inner siren.