Brand Tone

Authentic, Welcoming, and Quality-Driven

Brand Values

• •Tradition & Heritage
• •Quality & Freshness
• •Customer-Centric Service
• •Modernization & Growth
• •Community & Sustainability

Best Practices

• •Always Blend Tradition with Modernity: In your copy, consistently reference the brand's long history ("since 1984," "a family tradition") while highlighting modern conveniences like online ordering and national shipping. This combination is your unique selling proposition.
• •Use Warm and Inclusive Language: Employ inviting phrases like "Welcome to the family," "Share with us," and "We're here to help." This maintains the friendly, approachable tone of a market vendor, even online.
• •Lead with Quality and Authenticity: Make "quality," "freshness," and "authentic taste" the heroes of your product descriptions and posts. Connect the products back to their culinary roots in Tétouan and the Mediterranean.
• •Encourage Community Interaction: Actively solicit user-generated content. Run contests for the best tapas platter, ask questions in your captions ("What's your favorite combo?"), and feature customer photos and videos to build a strong online community.
• •Maintain a Consistent Visual and Verbal Aesthetic: Ensure that the high-quality, vibrant, and appetizing feel of your photography is matched by equally fresh, positive, and descriptive language. The words should taste as good as the pictures look.

Social Perception

The public perceives Tetouan Olijven as a high-quality, trustworthy, and authentic provider of delicatessen products. They are seen as both a modern, professional business and a friendly, family-run stall. The brand successfully bridges the gap between traditional market charm and contemporary e-commerce convenience. Customers appear loyal and enthusiastic, frequently praising the taste and quality of the products online. The lack of negative public feedback, combined with positive informal reviews and professional accolades, indicates a strong and positive brand reputation.

Copy Examples

• •Instagram Post (Image: A vibrant, overflowing tapas platter): Headline: Weekend starts here. Body: From our market family to your table. For over 40 years, we've been sharing the authentic taste of the Mediterranean. What will be on your platter tonight? Order online for nationwide delivery or visit us at the market! #TetouanOlijven #TapasNight #Borrelplank #AuthenticFlavors
• •Facebook Announcement: Headline: We're coming to you! Body: Great news! Our new refrigerated shipping means you can now enjoy our fresh olives, tapas, and nuts anywhere in the Netherlands. We've packed four decades of passion and quality into every order. Discover your favorites on our new webshop today! #FromLeidenWithLove #DutchDelivery #TetouanOlijven
• •Website Homepage Banner: Headline: Taste Tradition. Experience Quality. Body: Since 1984, Tetouan Olijven has been your trusted source for the finest olives and tapas. From our Leiden market stall to your home.
• •TikTok Video Concept (A fast-paced video showing hands arranging a beautiful board): On-screen text: POV: You're 10 minutes away from the perfect borrelplank. Caption: Our secret? Fresh ingredients and a lot of love. What are your must-have tapas? Let us know! 👇 #Tapas #FoodTok #Borrelen #Tetouan
• •Product Description (for "Marokkaanse knoflook olijven"): Headline: A Taste of Tétouan. Body: These aren't just olives; they're a journey. Infused with fresh garlic and authentic Moroccan herbs, each bite carries the sun-drenched, vibrant flavors of the Mediterranean. Perfect for elevating any dish or enjoying straight from the tub.