Brand Tone

elegant, personal, and passionate

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Exclusivity
• •Heritage & Storytelling
• •Sustainability

Best Practices

• •Lead with the Story: Always connect the products back to the brand's origin story. Phrases like "Inspired by a grandmother's passion" or "From our family's collection to you" reinforce the personal and heritage values.
• •Emphasize "Handmade in Italy": This phrase is a powerful indicator of quality and craftsmanship. It should be used consistently across the website, product descriptions, and social media bios to reinforce the brand's core value proposition.
• •Use Evocative and Sensory Language: Describe the feel of the fabrics ("soft velvet," "delicate chiffon") and the visual appeal ("vibrant patterns," "shimmering lurex") to create a more luxurious and engaging experience for the customer.
• •Highlight Scarcity and Uniqueness: Use terms like "limited edition," "one-of-a-kind," and "unique piece" to create a sense of exclusivity and urgency, driving home the value of owning something special.
• •Maintain a Warm and Passionate Voice: Whether in an email or a social media caption, the tone should feel like it's coming from a person who genuinely loves what they do. Using words like "passion," "love," and "wonder" will help maintain this authentic and personal connection.

Social Perception

Positive, albeit limited to a niche audience, showing appreciation for artistry and an engaged but small community, with limited mainstream recognition.

Copy Examples

• •Drape yourself in elegance. Our new pure silk headband, handcrafted in Italy from a rare vintage scarf, is more than an accessory—it's a piece of a story. Limited edition, timeless style. #TeteHandmade #SilkAccessories #MadeInItaly #VintageElegance #HandmadeLuxury
• •Tired of mass-produced accessories? Discover Tétè, where every piece is handmade with passion in Italy. Inspired by a grandmother's love for unique scarves, we create limited-edition hair accessories that tell a story. Find your unique piece today and wear a touch of wonder. Shop now.
• •From a simple scarf to a statement piece! ✨ Watch how our founder transforms this vintage silk into a Tétè turban. Handmade with love, designed to make you feel unique. What look would you create? #HandmadeAccessories #TurbanTutorial #StylingHacks #VintageFashion #ItalianCraftsmanship
• •Tétè Handmade Accessories was born from a trunk of treasured scarves and a passion for timeless elegance. Each piece is a testament to Italian craftsmanship, created by hand to be as unique as the woman who wears it. We believe in the wonder of a one-of-a-kind accessory and the story it can tell.
• •A story you can wear. As a cherished member of the Tétè family, we wanted to give you the first look at our new collection. Inspired by the vibrant colors of the Amalfi coast and crafted from hand-selected vintage fabrics, these pieces are waiting to become part of your story. Explore the collection before anyone else.