Brand Tone

Helpful & Informative, Premium & Quality-Focused, Customer-Centric & Approachable, Proudly New Zealand Owned, Modern & Sleek

Brand Values

• •Quality
• •Customer Satisfaction
• •Accessibility
• •Community
• •Problem-Solving

Best Practices

• •Always address the specific needs and context of New Zealand Tesla owners. Use local references where appropriate and acknowledge their unique position in the global Tesla market.
• •Prioritize 'Premium' and 'Quality'. Ensure that the language used in product descriptions, ads, and communications consistently reflects a high standard.
• •Retain Sweta's founding story and the customer-centric, problem-solving approach will build trust and relatability.
• •Ensure clarity in product benefits and avoid overly technical language that could alienate. Focus on how the products improve the Tesla experience.
• •Subtly weave in the 'New Zealand owned and operated' aspect, emphasizing local support, fast local shipping, and understanding of the Kiwi market. This differentiates Tesx from international competitors.

Social Perception

Positive, Trusted Local Source, Responsive, Enhancing the Tesla Experience

Copy Examples

• •Headline (Website/Social Media): 'Elevate Your Tesla Experience. Premium Accessories, Proudly in New Zealand.' Body: 'Tired of the long wait and uncertain quality from overseas? Tesx is your trusted Kiwi source for high-quality Tesla accessories, designed to perfectly complement your Model 3 or Model Y. From all-weather floor mats to sleek wheel covers, we ensure every product meets our exacting standards. Shop local, drive exceptional.'
• •Facebook Post: 'Kiwi Tesla owners, we get it! Finding the perfect accessories shouldn't be a mission. That's why Tesx was born – to bring you premium, stylish, and practical gear right here in NZ. Got a question about the best boot mat for your Model Y? Ask Sweta and the team! We’re here to help. #TeslaNZ #TesxNZ #TeslaAccessories #NZMadeEasy'
• •Instagram Caption (with a customer's car photo): 'Another stunning Tesla looking even sharper with our Signature Series Wheel Covers! 😍 Thanks to [Customer Tag] for sharing! We love seeing our gear out and about across Aotearoa. What Tesx accessory is next on your list? #Tesx #TeslaModel3 #TeslaModelY #NZTesla #PremiumQuality'
• •Product Description Snippet (for a new accessory): 'Introducing the [New Product Name] – meticulously designed for your Tesla. We’ve listened to the NZ Tesla community and crafted an accessory that delivers on quality, functionality, and style. Experience the Tesx difference: premium materials, perfect fit, and local support you can count on. [Link to product]'
• •Email Newsletter Subject: 'Tesx Insider: Tips, New Arrivals & What’s Best for Your Tesla in NZ' Body Snippet: 'At Tesx, we’re more than just an accessory store; we’re fellow Tesla enthusiasts dedicated to enhancing your ownership experience. This month, discover [briefly mention new product or tip] and remember, our commitment to quality and exceptional service is always here for you, right here in New Zealand.'