Brand Tone

Elegant & Sophisticated, Edgy & Provocative, Artisanal & Passionate, Empowering & Confident, Exclusive & Niche

Brand Values

• •Craftsmanship & Quality
• •Individuality & Self-Expression
• •Artistic Passion
• •Exclusivity & Luxury
• •Empowerment

Best Practices

• •Embrace Evocative Language: Use rich, descriptive adjectives that convey luxury, sensuality, and craftsmanship (e.g., "sculpted," "meticulously," "artisanal," "siren," "shadow," "shine").
• •Highlight Craftsmanship & Exclusivity: Consistently mention "handmade," "made-to-measure," "Parisian workshop," and the quality of materials to reinforce the brand's high-end, artisanal positioning.
• •Maintain a Confident & Empowering Voice: The copy should make the wearer feel bold, unique, and powerful. Avoid overly casual or timid language.
• •Balance Elegance with Edge: While the tone is sophisticated ("couture"), don't shy away from the inherent edginess and allure of latex. This can be achieved through subtle implication and strong imagery.
• •Develop a Core Lexicon: Create a list of on-brand keywords and phrases (e.g., "atelier," "bespoke," "silhouette," "empower," "couture," "artisan") to ensure consistency across all communications. Regularly review and refine this lexicon.

Social Perception

High-Quality & Well-Crafted, Designer-Led & Artistic, Niche & Specialized, Trusted for Customization, Associated with Alternative Scenes

Copy Examples

• •Unveiling the 'Obsidian' gown. Sculpted from the finest European latex, each seam meticulously handcrafted in our Parisian atelier to embrace your silhouette. Dare to define your own elegance. #ApoutineLatex #LatexCouture #HandmadeLuxury #EmpoweredElegance #MadeToMeasure
• •The 'Cipher' Harness: A testament to intricate design and artisanal passion. Hand-cut and constructed from premium latex, this piece is more than an accessory—it's an extension of your power. Custom-fitted for a second-skin feel. Discover the art of Apoutine.
• •Beyond fashion. Beyond convention. Apoutine Latex Couture offers handmade, made-to-measure latex creations that speak to your unique essence. Experience the transformative power of bespoke design. #LatexFashion #AlternativeCouture #ParisianDesign
• •From the heart of Paris, where artistry meets audacity. Apoutine invites you to explore our latest collection—a symphony of shadow and shine, meticulously crafted to celebrate your individuality. Each piece, a handmade promise of unparalleled quality and fit.
• •Since 2014, Apoutine has been dedicated to the singular vision of elevating latex to an art form. In our Parisian workshop, passion is stitched into every piece, creating not just garments, but armor for the self-assured. We believe in the unique power of latex to transform and empower, offering bespoke couture for those who dare to be different.