Brand Tone

Engaging, Approachable, Passionate, Enthusiastic, Mystical, Evocative, and Supportive.

Brand Values

• •Storytelling & Imagination
• •Reader Connection & Community
• •Passion for Genre
• •Emotional Resonance
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality (e.g., mystical, witty, formal, friendly), key descriptive words, and a "do's and don'ts" list for language. This ensures anyone writing copy understands the desired tone. (Inspired by,)
• •Immerse in the Author's World: Copywriters should be familiar with Cadence Berge's books, themes, and the overall atmosphere she creates. This allows the copy to genuinely reflect the essence of her work.
• •Authenticity is Key: The tone should feel natural and true to the author. Avoid jargon or overly corporate language. Let the passion for storytelling shine through.
• •Engage with the Audience's Language: Pay attention to how readers talk about her books and the fantasy genre. Incorporate relevant keywords and sentiments (where appropriate) to resonate more deeply.
• •Consistency Across Platforms: While the format might change (e.g., a short tweet vs. a longer blog post), the core brand tone should remain consistent. Whether it's a book announcement, a personal update, or an interaction with a fan, the voice should be recognizably Cadence Berge's.

Social Perception

Positive Reception for Books, Engaged Author, Anticipation for New Releases, Emerging Author in Fantasy Genre.

Copy Examples

• •Facebook/Instagram Post (New Release): "Unveil the shadows and step into a realm where magic bleeds from every page. ✨ *[Book Title]* is HERE! Are you ready to lose yourself in a tale of forgotten vows and starlit destinies? Grab your copy and let the adventure begin! What are you hoping to discover within its pages? Share your thoughts below! 👇 #CadenceBerge #NewFantasyRelease #EpicReads #BookLaunch #FantasyAuthor"
• •Tweet (Character Teaser): "He carries a crown of secrets and a heart forged in dragon fire. 🔥 She wields a power that could shatter kingdoms or save them. Their paths are about to collide. Dare to meet the souls of *[Book Title]*? #FantasyBooks #MorallyGreyCharacters #CadenceBergeWrites #MustReadFantasy"
• •Website Banner (Series Promotion): "Worlds Woven from Starlight and Shadow. Journey through Cadence Berge's breathtaking fantasy sagas, where every choice has a price and legends are born in the crucible of magic and betrayal."
• •Email Newsletter Snippet (Exclusive Content): "Dear Reader, Ever wonder what happens *after* the last page? As a special thank you for being part of this journey, here's a never-before-seen deleted scene from *[Book Title]*, offering a glimpse into [Character]'s heart. Your support fuels these worlds. Thank you for believing in the magic! ✨"
• •Ad Copy (Targeting Fantasy Readers): "Tired of the same old tropes? Crave fantasy that sinks its claws into your soul and doesn't let go? Cadence Berge crafts worlds brimming with intricate magic, unforgettable characters, and romance that defies destiny. Discover your next obsession. #FantasyReads #DarkFantasy #RomanticFantasy #CadenceBerge"