Brand Tone

Playful & Creative, Friendly & Approachable, Artisanal & Passionate, Conscious

Brand Values

• •Creativity & Individuality
• •Quality Craftsmanship
• •Customer Joy & Connection
• •Affordability & Accessibility
• •Sustainability

Best Practices

• •Embrace Playful Language: Use emojis where appropriate, incorporate lighthearted slang (like "babes," "zesty," "sparkle alert") and enthusiastic descriptions. Keep the tone upbeat and positive.
• •Highlight the "Handmade" & "Artisanal" Aspect: Consistently mention that pieces are handmade, crafted with care, or made in the studio. This reinforces the value of craftsmanship and uniqueness. Referencing "recycled silver" or "conscious" creation adds another layer.
• •Be Inclusive and Engaging: Address the audience directly (e.g., "Who needs a pair?", "Have you treated yourself yet?"). Encourage interaction, user-generated content (sharing photos), and build a sense of community.
• •Stay True to Visuals: Ensure the copy matches the bright, colorful, and often whimsical nature of the product photography and videography. The words should evoke the same feeling as the visuals.
• •Develop a "Founder Voice" Element: Drawing from Shona Lily's stated passion (e.g., "bringing joy and happiness," "designs each piece carefully, consciously, and thoughtfully"), infuse copy with a sense of personal dedication and love for the craft. This makes the brand more relatable and authentic.

Social Perception

Positive & Appreciative, Gift-Worthy, Fun & Trendy, Supportive of Small Business

Copy Examples

• •✨ Sparkle alert! ✨ Our brand NEW handmade Stardust Hoops have just landed! Crafted from recycled silver and a sprinkle of magic, they're ready to make your everyday a little more celestial. Who needs a pair? 😉 #PetiteDaisyDesigns #HandmadeJewellery #RecycledSilver #CelestialVibes #NewCollection
• •Come hang with me in the studio! 🤘 Watch these cute ghostie necklaces come to life – just in time to get your spooky-cute on! Each one is handmade with love (and recycled silver!). Link in bio, babes! 👻 #SmallUKBusiness #Silversmith #HandmadeNecklace #SpookySeason #JewelleryMaking #PetiteDaisyDesigns
• •Feeling fruity? 🍊 Our Large Half Slice Orange Statement Studs are here to add a zesty pop to your day! Lovingly handcrafted, these playful earrings are bursting with personality and ready for adventure. Get ready for the compliments! #OrangeEarrings #StatementJewellery #FunFashion #HandmadeWithLove
• •Treat your ears (and the planet!). 🌍 Our 25% OFF EVERYTHING sale is ON NOW! Snag those unique, handcrafted recycled silver pieces you've been eyeing. Perfect for gifting or just because! Shop link in bio – don't miss out! #PetiteDaisyDesignsSale #UKJewellery #HandmadeGifts #SustainableStyle #ShopSmall
• •Calling all bookworms! 📚🐛 Our 'Read More Books' earrings are the perfect chapter in your style story. Handmade with quirky charm, they're a lovely gift for the literary lover in your life (or for yourself!). Discover more unique designs at Petite Daisy Designs. #BookLoverGifts #QuirkyEarrings #HandmadeUK #EtsyFinds #PetiteDaisy