Brand Tone

Trendy & Modern, Engaging & Community-Focused, Approachable & Friendly, Confident & Innovative, Slightly Edgy & Aspirational

Brand Values

• •Innovation
• •Better Alternative/Harm Reduction
• •Lifestyle & Experience
• •Quality & Affordability
• •Community & Connection
• •Accessibility

Best Practices

• •Develop a Brand Voice & Tone Guide
• •Understand Your Audience Deeply
• •Prioritize Lifestyle and Experience
• •Stay Current and Engaging
• •Maintain Consistency Across All Channels

Social Perception

Popular Local Choice, Stylish and Trendy, Good Quality and Flavorful, Innovative, Community-Oriented, Responsible (within its category)

Copy Examples

• •Headline: FOOM: Your Style. Your Flavor. Your Freedom. Body: Don't just vape, make a statement. FOOM delivers cutting-edge design, incredible taste, and the freedom to live life on your terms. Switch to a new experience. #FOOM #TasteTheExperience #XperienceFreedom
• •Headline: Level Up Your Day with FOOM. Body: Why settle for ordinary? FOOM’s latest [New Product/Flavor Name] is here to electrify your senses. Smooth, stylish, and seriously satisfying. What are you waiting for? Discover your new favorite. #FOOMid #NewDrop #VapeLifestyle
• •Headline: Join the FOOM Movement. Body: It's more than just a vape, it's a lifestyle. Connect with a community that values innovation and a better way. Share your #FOOMents with us! #FOOMCommunity #ForgetOldMethods #ModernVaping
• •Headline: Designed for You. Inspired by [Current Trend/Collaborator]. Body: Experience the fusion of iconic style and peak performance with our latest FOOM collaboration. Limited edition, unlimited vibes. Get yours before it's gone! #FOOMCollab #LimitedEdition #VapeCulture
• •Headline: Taste the Future. Responsibly. Body: FOOM is dedicated to a new era of nicotine enjoyment. Innovative technology, satisfying flavors, and a commitment to a better alternative. Make the switch. #SwitchToFOOM #ResponsibleChoice #AdultSmokers