Brand Tone

Wellness-focused, Empowering, Reassuring, Modern, Inspirational

Brand Values

• •Holistic Wellness
• •Natural Solutions
• •Efficacy and Results
• •Integrity and Transparency
• •Customer Empowerment and Connection
• •Inclusivity

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the Bido tone (wellness-focused, empowering, reassuring, modern, inspirational), key messaging points, 'do's and don'ts' for language, and examples of on-brand copy. This guide should be the central reference for anyone creating content.
• •Focus on Benefits, Not Just Features: While mentioning natural ingredients (features) is important, always tie them back to the tangible and emotional benefits for the customer (e.g., 'Ashwagandha to help reduce daily stress, so you can feel calmer and more centered').
• •Emphasize Holistic Well-being: Consistently frame Bido as a contributor to overall wellness, not just a libido product. Use words that evoke balance, vitality, mood enhancement, and stress reduction.
• •Maintain an Encouraging and Supportive Stance: Use language that empowers customers on their wellness journey. Avoid overly technical jargon or language that could be perceived as pressuring or clinical. Phrases like 'We're here to invite you to try something better' set a good example.
• •Ensure Consistency Across All Channels: Whether it's website copy, social media posts, email marketing, or customer service interactions, the Bido tone should be consistently applied. Regular audits of content can help maintain this consistency.

Social Perception

Positive customer experiences, Effective product, Trustworthy brand, Premium/Considered purchase

Copy Examples

• •Headline: Rediscover Your Spark. Naturally. Body: Feeling disconnected or running on empty? Bido's daily wellness shot, crafted with powerful adaptogens and natural nutrients, helps you manage stress, elevate your mood, and reignite your vitality. It's more than a libido boost; it's your daily ritual for a more vibrant, connected you. Feel your best, inside and out.
• •Headline: Your Daily Dose of Desire & Well-being. Body: Imagine starting your day feeling more energized, balanced, and in tune with yourself. Bido is a thoughtfully formulated wellness shot designed to support not just your libido, but your overall mood and vitality. Made with integrity and backed by research. Sip your way to a more confident and connected life.
• •Headline: Less Stress, More You. Unlock Your Inner Vitality with Bido. Body: Modern life can take a toll on our energy and desire. Bido offers a natural path to feeling more like yourself again. Our unique blend of adaptogens helps your body manage stress, while nourishing ingredients work to elevate your mood and boost your natural drive. It's time to thrive.
• •Headline: The Intimacy of Wellness. Powered by Nature. Body: At Bido, we believe true well-being encompasses energy, confidence, and connection. Our daily wellness shots for Him & Her are designed to naturally support your mood, vitality, and libido. Take a small step each day towards a more fulfilling and intimately connected life.
• •Headline: Feel the Shift. Embrace Your Best Self with Bido. Body: Curious about what a daily commitment to your well-being can do? Bido is an invitation to experience a subtle, yet undeniable, shift towards more energy, a balanced mood, and a healthy libido. Crafted for everyday wellness, because taking care of yourself matters.