Brand Tone

Artistic and Bespoke, Storytelling and Evocative, Inspired by Heritage and Nature, Whimsical and Playful yet Sophisticated, Personal and Passionate, Educative and Sharing

Brand Values

• •Craftsmanship and Artistry: A deep appreciation for traditional techniques, the handmade process, and the skill of the artist are central.
• •Individuality and Bespoke Creation: Emphasis on creating unique pieces that reflect the client's personality and the specific environment.
• •Storytelling through Design: The belief that decorative art can imbue a space with narrative, history, and emotion.
• •Connection to Heritage: Valuing historical research and drawing inspiration from past artistic traditions and folk art.
• •Beauty in the Everyday: Transforming functional objects and spaces into something beautiful and inspiring.
• •Joy of Mark-Making: Celebrating the visible hand of the artist and the character it brings.
• •Collaboration: Working closely with clients, interior designers, and other artisans (like her husband).

Best Practices

• •Embrace Storytelling: Frame communications around the narrative behind the designs, the inspiration, and the transformative effect of the art. Every piece has a story to tell.
• •Use Evocative and Descriptive Language: Employ rich, sensory language that paints a picture for the audience, highlighting the textures, historical references, and the atmosphere created by the work. Words like "enchanting," "whimsical," "timeless," "bespoke," and "artisanal" align well.
• •Highlight Heritage and Craftsmanship: Consistently reference the historical inspirations (folk art, specific periods, techniques) and the meticulous, hand-painted nature of the work. This reinforces the value and uniqueness.
• •Maintain a Personal yet Professional Voice: While showcasing high-level artistry, let Tess's passion and personal connection to her work shine through. Share insights into the creative process and inspirations in an approachable manner.
• •Visual and Verbal Cohesion: Ensure that the visual elements (photography, videography) strongly reflect the artistic, detailed, and often nature-inspired or heritage-rich aesthetic, and that the copy directly complements and enhances these visuals. The Instagram feed is a good example of this.

Social Perception

Highly Respected Artist, Creator of Enchanting and Whimsical Designs, Expert in Historical and Folk-Inspired Art, Associated with Quality and Bespoke Luxury, Inspirational Figure, Collaborative and Approachable, Part of a Creative Power Couple

Copy Examples

• •Website Hero Section: "Discover the art of painted stories. Tess Newall transforms interiors with bespoke murals and hand-painted furniture, weaving heritage, nature, and imagination into every brushstroke. Let us bring your vision to life."
• •Instagram Post (showcasing a mural): "Lost in the details of our latest mural, where folklore meets flora. Each motif is hand-painted, telling a unique story inspired by ancient patterns and the wild beauty of the Sussex countryside. What stories do your walls tell? #TessNewall #DecorativeArt #HandPaintedMural #StorytellingSpaces #ArtisanInteriors"
• •Workshop Promotion: "Unleash your inner artist. Join Tess Newall in her Sussex studio and learn the timeless techniques of decorative painting. From historical motifs to your own inspired designs, discover the joy of transforming the everyday into the extraordinary. Book your place via the link in bio. #TessNewallWorkshops #DecorativePainting #CreativeWorkshop #LearnToPaint #SussexArtist"
• •Product Description (for a hand-painted piece of furniture): "The [Product Name] Cabinet: more than furniture, it's a conversation piece. Hand-painted with designs drawn from [specific inspiration, e.g., 18th-century Swedish folk art], this bespoke creation brings a legacy of artistry and a touch of whimsical charm to your home. Crafted to be cherished for generations. #BespokeFurniture #HandPainted #ArtisanMade #HeirloomQuality #TessNewallStudio"
• •About Page Snippet: "Rooted in a love for history and the narrative power of pattern, Tess Newall Studio creates spaces that feel alive. From her background in archaeology and film set design to her Sussex studio today, Tess’s journey is one of uncovering and telling stories through art. We believe that a hand-painted detail can change how you feel, turning a house into a deeply personal home."