Brand Tone

Aspirational, Sophisticated, and Serene

Brand Values

• •Client-Centric Storytelling
• •Timelessness Over Trends
• •Intentional Luxury
• •Quality and Craftsmanship
• •Collaborative Spirit

Best Practices

• •Lead with Emotion, Support with Detail: Start copy with the feeling the space is meant to evoke (e.g., "serenity," "warmth," "a welcoming embrace"). Then, support that feeling by mentioning key details like "natural light," "tactile materials," or "thoughtfully curated pieces."
• •Use Storytelling Language: Frame every project as a unique story. Use phrases like, "Our journey with this space began with the client's love for..." or "This home tells the story of..." This reinforces the brand's core value of client-centric design.
• •Maintain a Sophisticated Vocabulary: Consistently use elevated and evocative words like "intentional," "livable," "curated," "serene," "sanctuary," "textural," and "timeless." Avoid overly casual slang or trendy jargon to maintain the brand's sophisticated authority.
• •Emphasize "Why" Over "What": Instead of just listing materials or furniture, explain why they were chosen. For example, instead of "We used a marble countertop," write, "We chose this marble for its unique veining, which adds a layer of organic artistry to the space."
• •Adopt a Tone of Quiet Confidence: The brand's voice should be knowledgeable and expert without being arrogant. Present design choices as deliberate and thoughtful. This builds trust and reinforces the perception of the brand as a high-end, professional studio.

Social Perception

Tess Interiors is perceived as a high-end, expert, and highly creative interior design studio, positioned as a leader in "warm minimalist" and "organic modern" style. It holds significant credibility due to extensive press coverage. Clients and followers view the brand as creating "dreamy," "stunning," and "perfect" spaces, while the founder is seen as passionate, empathetic, and authentic, fostering trust.

Copy Examples

• •A study in serenity. We believe the most beautiful spaces are the ones that quiet the noise of the outside world. For our San Anselmo project, we layered soft textures and a warm, light-filled palette to create a sanctuary for the senses—a truly livable work of art. #TessInteriors #LivableLuxury
• •Interiors for a Life Well Lived. We design timeless, intentional spaces that tell your story.
• •Step Inside: The Art of a Timeless Kitchen
• •An organic and textural primary bath that serves as a personal sanctuary. Natural stone, warm woods, and thoughtful details combine to create a space that feels both luxurious and deeply calming. Discover more inspiration for intentional living. | Tess Interiors Residential Design
• •From chaos to calm. ✨ We believe your home should be your sanctuary. #interiordesign #hometransformation #beforeandafter #calm #luxuryhomes