Brand Tone

Nurturing and Empowering

Brand Values

• •Quality and Craftsmanship
• •Customer-Centricity
• •Family and Community
• •Uniqueness and Affordability

Best Practices

• •Emphasize "Handmade" and "Quality": Always highlight the craftsmanship and superior quality of the materials used. This justifies the purchase and builds trust.
• •Use Empowering Language: Employ words like "shine," "empower," "confident," "strong," and "best" to reinforce the brand's mission of building up its young customers.
• •Foster Community: Regularly use terms like "Tessence Girls" and "Tessence Family" to make customers feel part of an exclusive and supportive group.
• •Maintain a Friendly, Approachable Tone: Write as if you are speaking to a friend. Keep sentences clear, positive, and encouraging to reflect the brand's family-run, customer-first identity.
• •Highlight Australian Roots: Mentioning "Australian owned" or "Designed in Australia" can be a key differentiator and a point of pride for local customers.

Social Perception

Highly positive, with customers appreciating the quality of handmade items, affordability, and excellent, personalized customer service. The brand is seen as reliable and dedicated, with a strong community aspect (Tessence Girls) driving positive perception and a sense of belonging.

Copy Examples

• •Shine bright on stage and off! ✨ Our custom-made bows are crafted with love to perfectly match your unique style and spirit. Ready for your spotlight moment? #Tessence #TessenceGirl #HandmadeWithLove #DanceLife
• •From practice to performance, the perfect accessory makes all the difference. Discover our collection of handmade bows, scrunchies, and more—all designed in Australia to help her feel confident and empowered. Shop now for unique, quality accessories!
• •Welcome to Tessence: Where Quality Craftsmanship Meets Passion. Empowering girls to shine with our unique, handmade accessories. Join the Tessence Girls family today!
• •Make it uniquely yours! Our soft, high-quality velvet change robe offers privacy and comfort, perfect for quick changes during competitions or classes. Add a personal touch with her name to create a special garment she’ll cherish. Made for every Tessence Girl who deserves to feel her best.
• •A Little Sparkle Just for Your Tessence Girl ✨