Brand Tone

Professional, Expert, and Approachable.

Brand Values

• •Expertise & Experience
• •Horse Welfare
• •Quality & Trust
• •Personalized Service
• •Passion for the Equestrian Community

Best Practices

• •Lead with Expertise: Always leverage the "40+ years of experience" and "qualified saddler" credentials. This is the strongest unique selling proposition and should be present in bios, ad copy, and service descriptions.
• •Emphasize Horse Welfare: Frame the benefits of the service in terms of the horse's comfort and performance. Use phrases like "enhance performance," "ensure comfort," and "a calm and quiet manner with horses" to show that the animal's well-being is the top priority.
• •Use an Approachable, Professional Tone: Write as the expert, but avoid overly technical or intimidating jargon. The tone should be like a trusted, knowledgeable friend in the equestrian world—helpful and direct.
• •Be Geographically Specific: Regularly mention the service areas (Sussex, Surrey, West Kent). This reinforces the brand's identity as a local, hands-on service provider and helps attract the right clientele.
• •Tell Tessa's Story: Weave elements of Tessa’s personal equestrian background into the content. Mentioning her experience with different riding disciplines or her own horses makes the brand more authentic and relatable.

Social Perception

The public and customer perception of Tessa The Saddler is highly positive and built on respect for her skills. She is seen as a reliable, knowledgeable, and specialist tradesperson within the local equestrian community. Forum discussions and direct recommendations point to a reputation for being brilliant at her job and a go-to resource for saddle fitting issues. The perception is not that of a large, impersonal retailer, but of an individual professional providing a high-quality, essential service.

Copy Examples

• •Headline: Is Your Saddle Ready for the Season? Body: As your horse's shape changes with their workload, so does the fit of their saddle. A check-up now can prevent discomfort down the line and enhance your performance together. With over 40 years of experience, I can help ensure a perfect fit for the rides ahead. DM to book a visit in Sussex, Surrey, or West Kent. #SaddleFit #EquestrianLife #HorseWelfare
• •Headline: The Difference is in the Details. And Decades of Experience. Body: A saddle is more than just equipment; it's the critical connection between you and your horse. A precise fit can unlock potential, while a poor one can hinder it. I provide a comprehensive mobile saddle fitting and repair service, bringing over 40 years of expertise directly to your yard. From on-site flocking adjustments to full workshop repairs, I ensure your saddle works as hard as you do.
• •Headline: From Competition to a Quiet Hack, The Right Fit Matters. Body: Tessa The Saddler. Qualified saddle fitter serving dedicated riders in Sussex, Surrey, and Kent. Specializing in quality second-hand saddles and expert adjustments for all disciplines. Find the perfect fit for your partner. Visit tessathesaddler.co.uk or call to schedule a consultation.
• •Headline: Just In: Albion K2 Jump 17.5" MW Body: A fantastic opportunity to own a highly sought-after Albion jump saddle. In excellent condition and ready for a new home. Known for its comfort and support, this saddle is a favorite among eventers and show jumpers. See it on our website (link in bio) or send a message to arrange a trial during a fitting session. #SecondHandSaddle #AlbionSaddles #JumpSaddle
• •Headline: From One Rider to Another. Body: Having competed in everything from eventing to dressage, I understand the unique demands you and your horse face. It’s not just a business for me; it's a lifelong passion. That's why I'm dedicated to providing a service that I'd want for my own horses—honest, experienced, and always focused on the partnership. #TessaTheSaddler #EquestrianPassion #SaddleFitter