Brand Tone

Bold and Unapologetic, Provocative and Edgy, Empowering, Authentic and Raw, Energetic and Confident

Brand Values

• •Authenticity: Staying true to her experiences and expressing herself without pretense. Her music is used to share tales of her achievements, difficulties, and experiences.
• •Self-Expression: Using her music and platform as a means of powerful self-expression.
• •Resilience: Overcoming personal challenges, as hinted by her biography, and channeling this into her artistic identity.
• •Female Empowerment: Championing female strength and independence within a traditionally male-dominated genre.
• •Ambition: Striving for success and making a significant mark on the music industry. Her self-proclaimed title "Queen of Denmark" exemplifies this.

Best Practices

• •Use Direct and Confident Language: Employ strong verbs and declarative sentences. Avoid hesitant or overly polite phrasing. Reflect her "Queen of Denmark" persona.
• •Embrace Authenticity: Incorporate slang and colloquialisms that are genuine to TESSA's voice and her audience (primarily Danish, but with an edgy, international appeal). Share real stories and emotions.
• •Maintain Visual and Verbal Synergy: Ensure the copy's boldness is matched by equally strong and coherent visuals in social media posts and marketing materials.
• •Empower and Provoke (Thoughtfully): Craft messages that challenge the status quo and empower listeners, particularly young women. While provocative, ensure it aligns with her core values and isn't just for shock value.
• •Engage Fearlessly: Interact with fans in a way that is consistent with her confident and direct stage persona. Don't shy away from addressing critics if it aligns with her brand of being outspoken.

Social Perception

Rising Star, Inspiring Figure, Relatable Storyteller, Provocateur, Voice of Youth/Specific Demographics

Copy Examples

• •New Music Teaser (Instagram/TikTok Post): "They said I couldn't. I did. They said I shouldn't. I owned it. New track dropping Friday. Get ready for the takeover. #TESSA #QueenOfDenmark #Unapologetic"
• •Merch Announcement (Website/Social Media): "Wear the crown. Live your truth. The official TESSA 'Queen' collection is here. Not for the faint-hearted. Link in bio. 👑 #TESSAMerch #Royalty"
• •Concert Promotion (Facebook Event): "Copenhagen, you ready to make some noise?! TESSA live at [Venue] on [Date]. Expect raw energy, real talk, and a night you won't forget. Grab your tickets before they’re gone! #TESSALive #RealRap"
• •Empowerment Message (Twitter/Instagram Story): "To everyone who's ever been told they're 'too much': Never dim your shine. Be louder. Be bolder. Be you. That's your power. #TESSA #Motivation #BMF"
• •Behind-the-Scenes (Instagram Caption): "Studio nights & city lights. Cookin' up something real for y'all. This journey ain't always pretty, but it's mine. Stay tuned. 🔥 #TESSA #BehindTheMusic #Authentic"