Brand Tone

practical, reassuring, and community-oriented

Brand Values

• •Quality & Precision
• •Affordability
• •Empowerment (DIY Spirit)
• •Community-Focused
• •Sustainability

Best Practices

• •Speak as a Peer: Always write from the perspective of a fellow Tesla enthusiast. Use "we" to refer to the company and "you" to address the customer directly. This builds community and trust.
• •Focus on the "Why": Don't just list features; explain the benefits. Instead of "pre-cut film," say "pre-cut film for a perfect, frustration-free fit." Connect the product to the owner's pride and financial investment.
• •Be Reassuring and Empowering: Acknowledge that a DIY project can seem daunting. Use encouraging language like, "You've got this," and "We provide everything you need." Highlight the satisfaction of a successful self-installation.
• •Emphasize Quality and Origin: Consistently mention "Made in Austria," "precision-cut," and "high-quality materials." This justifies the price and builds confidence in the product's effectiveness and durability.
• •Maintain a Clean and Direct Style: The copy should be as clean and efficient as a Tesla's design. Avoid overly technical jargon. Be direct, clear, and focus on providing practical information that helps the customer make an informed decision.

Social Perception

The perception of Tesla-Protect is largely positive; customers view the company as a credible and valuable resource for protecting their investment. The founders' story resonates, creating a relatable and trustworthy image. While there's a broader demand for this product type within the Tesla community, the brand's general awareness could be higher. It's important to note the external social landscape in France, where the broader Tesla brand faces association challenges due to Elon Musk's public persona, which might indirectly influence any brand tied to the Tesla name.

Copy Examples

• •Your Tesla Deserves the Best Defense. Rock chips and scratches don't stand a chance. Our precision-cut PPF, made in Austria, provides invisible armor for your paint. Install it yourself and save thousands. Protect your investment, protect your pride.
• •From One Tesla Owner to Another. We get it. You love your Tesla, but the paint is vulnerable. That's why we created Tesla-Protect. We were our first customers. Get the same high-quality, pre-cut paint protection we use on our own cars.
• •The Ultimate DIY Weekend Project. Grab a friend, put on some music, and give your Tesla the protection it needs. Our all-in-one kit includes everything you need for a flawless, bubble-free installation. It's quality you can feel and a result you can be proud of.
• •Preserve That Showroom Shine. Every mile is a threat to your paint. Our durable paint protection film is your best defense against the road's assault. Keep your Tesla looking brand new and maintain its resale value for years to come.
• •Smart Protection for Your Smart Car. You chose a Tesla for its innovation and performance. Now, make another smart choice. Our DIY paint protection kits offer a cost-effective, high-quality solution to keep your car's exterior as pristine as its technology.