Brand Tone

Helpful & Educational, Passionate & Enthusiastic, Customer-Centric & Approachable, Quality-Conscious, Innovative & Problem-Solving

Brand Values

• •Empowerment
• •Quality
• •Community
• •Customer First
• •Innovation & Passion
• •Accessibility & Affordability
• •The Golden Rule
• •To the Moon

Best Practices

• •Speak as a Fellow Enthusiast: Use language that resonates with Tesla owners. Share the excitement for the technology and the driving experience. Avoid overly corporate jargon.
• •Prioritize "How-To" and Empowerment: Frame product descriptions and marketing around the ease of DIY and the support provided (e.g., "Our step-by-step videos guide you through every part of the process").
• •Highlight Quality and Origin: Consistently mention the use of premium materials and the "Made in USA" aspect to reinforce trust and value.
• •Maintain a Helpful, Approachable Voice: Be friendly, encouraging, and ready to assist. Position the brand as a supportive partner in the customer's Tesla journey. Ensure customer service interactions mirror this tone.
• •Show, Don't Just Tell: Integrate visuals (linking to YouTube tutorials, showing customer results) with your copy to demonstrate the transformations and the DIY process, reinforcing the educational and community aspects.

Social Perception

Trusted Resource, Community-Oriented, High-Quality Products, DIY Enabler, Responsive (Generally)

Copy Examples

• •Headline: Your Tesla. Your Vision. Our DIY Kits Make it Real. Body: Dreaming of a sleeker look or tougher protection for your ride? At TESBROS, we’re Tesla owners too, and we craft premium, American-made accessories that you can install with confidence. Dive into our easy-to-follow video guides and transform your Tesla!
• •Headline: Don't Just Drive It. Personalize It. Protect It. Body: Your Tesla is more than just a car. It’s a statement. Our high-quality vinyl wraps and paint protection films are precision-cut for a perfect DIY fit. Give your Tesla the love—and the look—it deserves. Explore our collections.
• •Headline: Pro-Level Customization, No Pro Needed. Body: Unlock your Tesla’s potential without the workshop prices. Our DIY kits come with everything you need, including step-by-step video instructions from fellow Tesla enthusiasts. From chrome deletes to interior upgrades, your perfect Tesla is just a project away.
• •Headline: Built by Owners, For Owners. Quality You Can Trust. Body: We get it. You want the best for your Tesla. That’s why we only use top-tier materials like 3M and Avery Dennison, all proudly made in the USA. Join thousands of Tesla owners who’ve transformed their cars with TESBROS.
• •Headline: Ready for an Upgrade? We Make DIY Easy & Fun. Body: Say goodbye to boring and hello to bold! Whether you're protecting your paint or adding a unique touch, our mission is to empower you. Check out our YouTube channel for inspiration and tutorials, then shop the gear to make it happen.