Brand Tone

Warm, friendly, and passionate with a focus on personalization and quality.

Brand Values

• •Personalization & Uniqueness
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Joy of Giving/Receiving
• •Passion & Care (Made with Love)

Best Practices

• •Use warm and friendly language.
• •Emphasize the unique and personalized nature of products.
• •Focus on the joy of giving and receiving gifts.
• •Maintain a high level of quality and customer satisfaction in communications.
• •Incorporate the phrase "Made with Love" or similar sentiments where appropriate.

Social Perception

Positive, reputable e-commerce source for high-quality, personalized gifts. Perceived as reliable and customer-focused, particularly in the German market.

Copy Examples

• •"Find the perfect, unique gift made with love for your special someone."
• •"Our commitment to quality ensures that every product is a treasure."
• •"We're passionate about providing you with personalized items that bring joy."
• •"Discover the joy of giving with our carefully curated collection."
• •"Each item is crafted with love, ensuring a unique and delightful experience."