Brand Tone

Intellectual, Community-Oriented, Modern, Passionate, Approachable and Friendly

Brand Values

• •Discovery
• •Community
• •Curation & Quality
• •Accessibility
• •Conversation & Engagement
• •Reader-Centricity
• •Supporting the Books Ecosystem

Best Practices

• •Embrace Literary Salon Vibes: Infuse copy with a sense of intellectual curiosity and the joy of shared discovery. Use language that invites conversation and makes readers feel like they are part of an engaging, smart community. Think enriching, insightful, dialogue.
• •Highlight Both Tech and Human Touch: Balance the modern, AI-driven aspect with the warmth of human curation and community. For example, Our smart algorithm uncovers, our community connects.
• •Focus on the Why of Reading: Connect with the deeper emotional and intellectual reasons people read – to learn, to escape, to understand, to connect. Frame book discovery not just as finding a product, but as an enriching experience.
• •Maintain a Tone of Passionate Expertise: Communicate with enthusiasm and a clear love for books, but also with the authority that comes from thoughtful curation and a broad understanding of the literary world. Avoid overly casual slang but remain approachable.
• •Be Reader-Centric in Every Message: Continuously emphasize how Tertulia benefits the reader – from personalized discovery to community ownership to a seamless purchasing experience. Use you and your frequently to make it personal. Ensure all communications reflect the value of reader input and participation.

Social Perception

Innovative Book Discovery Platform, Visually Appealing and User-Friendly, Good Source for Recommendations, Community-Focused, Responsive Customer Service

Copy Examples

• •Headline: Beyond the Bestsellers. Discover a World of Books Talking to *You*. Body: Tired of the same old recommendations? Tertulia’s intelligent discovery engine and vibrant community unearth hidden gems and spark conversations that lead you to your next unforgettable read. Join the Tertulia.
• •Headline: Your Literary Salon, Reimagined. Body: Remember the thrill of a great book discussion? Tertulia brings that energy to your fingertips. Explore diverse voices, share your insights, and even co-own the bookstore of the future. Dive into the dialogue.
• •Headline: Smart Curation. Seamless Reading. Body: Let AI and expert human curation guide you through millions of titles. From whispered-about debuts to timeless classics, find, discuss, and purchase your next favorite book, all in one beautifully designed app. Experience Tertulia.
• •Headline: Fuel Your Curiosity. Join the Conversation. Body: At Tertulia, we believe books are meant to be shared, debated, and celebrated. Uncover reads that challenge and inspire, connect with fellow book lovers, and become part of a community passionate about the written word. What will you discover today?
• •Headline: More Than an App. It's a Reading Revolution. Body: Tertulia is where technology meets true book passion. Get personalized recommendations from across the literary web, track your reading journey, and join a co-op that puts readers first. Your next great story starts here.