Brand Tone

Authentic/Honest, Edgy/Rebellious, Passionate, Resilient, Pop-Culture Savvy/Nostalgic, Direct/Unfiltered, Appreciative

Brand Values

• •Authenticity/Self-Expression
• •Creativity/Innovation
• •Resilience/Redemption
• •Hard Work/Dedication
• •Connection
• •Embracing Imperfection/The "Underdog"

Best Practices

• •Stay Authentic: Continue sharing genuine stories, inspirations, and even struggles. Audiences connect with realness.
• •Embrace the Edge: Don't shy away from the raw, slightly irreverent, and pop-culture critical aspects of the brand. This is a key differentiator.
• •Visual-Verbal Harmony: Ensure the visual style of graphics and videos matches the tone of the copy – layered, textured, maybe a bit gritty but with vibrant pops.
• •Speak to Your Tribe: Use language and references that resonate with a pop-culture-aware audience that appreciates art with a street sensibility. Continue to engage directly, as if talking to a peer.
• •Consistency Across Platforms: While the format might change (e.g., TikTok vs. website), the core voice – authentic, passionate, a bit rebellious – should remain recognizable. Regularly audit content to ensure it aligns.

Social Perception

Respected Artist, Influential/Inspirational, Relatable, High Demand, Community Builder, Talented & Versatile

Copy Examples

• •Dropped another piece of my brain onto paper. This one’s been kicking around in my head for a while. Limited run, ‘cause a moment’s a moment. Grab it before it’s just a memory. Link in bio. #TerryUrbanArt #PopArt #LimitedEdition
• •From spinning records in crowded clubs to slinging paint in a quiet studio. Life’s weird. Art saved me. Maybe it can jolt something in you too. #ArtistJourney #CreativeOutlet #TerryUrban
• •Wear your weird. New tees and hoodies featuring some familiar faces, twisted my way. Comfort for the chaos. Shop the drop. #Streetwear #ArtApparel #TerryUrbanStyle
• •Music's blasting, paint's flying. Some days it’s a fight, others it just flows. What’s your soundtrack for getting sh*t done today? #StudioLife #ArtistProcess #Inspiration
• •Bringing the noise (and the art) to [City/Event]. Come see the layers in person – pixels don’t do ‘em justice. Dates and details on the site. No handshakes, just head nods. #ArtShow #TerryUrbanLive #ContemporaryArt