Brand Tone

Proudly Local/Chauvinistic (in a positive, celebratory way), Humorous & Witty, Authentic & Genuine, Community-Oriented, Casual & Approachable

Brand Values

• •Local Identity & Heritage
• •Originality & Creativity
• •Quality & Craftsmanship
• •Eco-responsibility & Ethics
• •Community & Collaboration
• •Passion

Best Practices

• •Develop a "Nantes Lexicon": Create a glossary of local terms, expressions, inside jokes, and cultural references that are on-brand. Encourage copywriters to weave these in naturally.
• •Embrace Imperfection and Authenticity: The "Terrible" spirit can include a touch of irreverence or playful cheekiness. Avoid overly polished or corporate language. Let the genuine passion for Nantes shine through.
• •Storytelling is Key: Every design, every product has a connection to Nantes. Tell those stories – about the inspiration, the artist collaboration, the local saying, or the manufacturing process.
• •Visual-Verbal Harmony: Ensure the visual style (photos, graphics) on social media and the website complements the humorous, proud, and authentic tone of the copy. User-generated content can be powerful here.
• •Engage with the Community in Their Language: When responding to comments or messages, maintain the brand's characteristic wit and local friendliness. Use French predominantly in direct social media interactions with the local community, while ensuring key website information is accessible in English for a wider reach.

Social Perception

Pioneer in Local Branding, Supporter of Local Economy & Ethics, Authentic Voice of Nantes, Good Quality Products, Engaged with the Community

Copy Examples

• •Instagram Post (Image: Person wearing a "Nantes en Force" T-shirt): Rock your Nantes pride from the Tour Bretagne to the Trentemoult ferries! Our 'Nantes en Force' tee isn't just a piece of organic cotton; it's a statement. Made with local love and a sprinkle of that *je ne sais quoi nantais*. Grab yours and show them what 'Terrible' really means! 😉 #TerriblesNantais #Nantes #MadeInNantes #LocalPride #BretonStyle
• •Facebook Ad (Carousel showing different designs): More Nantes than a LU biscuit dipped in Muscadet! 😉 Terribles Nantais brings you apparel that speaks your language – from witty local sayings to iconic city views. Ethically made, creatively designed, and 100% Nantes-spirited. Discover the collection that's as awesome as our city. Shop now! #NantesMaVille #TerriblesNantais #SupportLocal #BreizhAttitude
• •Product Description (for a sweatshirt with a local expression): Don't just speak Nantais, wear it! This cozy, eco-friendly sweatshirt features the classic [insert local expression here] – a little inside joke for those in the know. Crafted with passion in collaboration with Nantes artists, it’s the perfect way to carry a piece of home, or your adopted city, wherever you go. Warm, witty, and wonderfully 'Terrible'. #VetementNantes #ExpressionNantaise #TerriblesNantais #EcoFashion
• •Email Newsletter Subject Line: Freshly Brewed: New 'Terribles' Designs & Nantes News! (Body Snippet): Salut les Terribles! We've been busy cooking up some new gear that’s dripping with Nantes charm – think iconic landmarks, cheeky sayings, and that same local, eco-conscious quality you love. Plus, a little peek at what's happening in our beloved city...
• •Twitter Post (responding to a local event or news): Nantes, you never cease to amaze us! Congrats to [mention local event/team]! Feeling that #TerribleNantais pride today. Maybe we need a T-shirt for this? 🤔 #NantesEnFete #Naoned #FierDetreNantais