Brand Tone

Confident and Empowering, Fashion-forward and Trendy, Approachable and Inclusive

Brand Values

• •Originality and Self-Expression
• •Accessibility and Affordability
• •Social Responsibility and Equity
• •Quality and Craftsmanship

Best Practices

• •Always Empower: Use active, confident language that inspires self-expression. Frame your products as tools for the customer to showcase their individuality.
• •Stay on the Pulse of Trends, but Celebrate Uniqueness: Acknowledge current fashion trends in your copy, but always bring it back to how your pieces offer a unique twist.
• •Keep it Real and Relatable: Use a conversational and approachable tone. Avoid overly technical jargon and speak to your audience like a trusted, stylish friend.
• •Highlight Your Values Authentically: When mentioning your commitment to the "Fifteen Percent Pledge" or other social causes, do so in a way that is genuine and integrated into your brand story, not as a standalone marketing tactic.
• •Maintain a Consistent Visual and Verbal Identity: Ensure that the tone of your copy is reflected in your visual branding across all platforms, from your website to your social media posts, to create a cohesive and recognizable brand experience.

Social Perception

The public perception of Terri Ashley NYC, based on the available information, appears to be positive, albeit not widely documented. The brand is recognized in at least one publication for its unique and affordable designs, and its commitment to the "Fifteen Percent Pledge" aligns it with a socially conscious consumer base. The lack of significant negative feedback is a positive indicator, though the limited number of reviews makes a comprehensive assessment of customer satisfaction challenging. The brand is perceived as a source for stylish, budget-friendly jewelry with a commendable social conscience.

Copy Examples

• •Unleash your edge. Our new collection has just dropped. Find your next signature piece and tell your story, your way. #TerriAshleyNYC #EdgyJewelry #UniqueStyle
• •Your style is your own. Don't follow trends, set them. Discover our collection of unique, on-trend jewelry that won't break the bank. Shop now and express yourself.
• •Make it personal. Our Personalized Metals collection is here to help you create a piece that's uniquely you. Design your own necklace and wear your story.
• •At Terri Ashley NYC, we believe in style with substance. We're proud to be part of the Fifteen Percent Pledge, supporting Black-owned businesses. Look good and feel good knowing your purchase supports a more equitable world.
• •Dare to be bold. These aren't just earrings; they're a statement. Handcrafted to be as unique as you are, they're the perfect finishing touch to any look. Lightweight, on-trend, and unapologetically you.