Brand Tone

Authentic, Conscious, Warm, Passionate, Natural

Brand Values

• •Sustainability & Eco-responsibility
• •Local Production & French Craftsmanship
• •Quality & Durability
• •Transparency & Trust
• •Connection & Meaning
• •Well-being & Conviviality

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone attributes (Authentic, Conscious, Warm, Passionate, Natural), providing examples of do's and don'ts for writers.
• •Storytelling is Key: Consistently weave the brand's origin story, its connection to Occitanie, and its mission into various pieces of content to reinforce authenticity and values.
• •Emphasize "Why" not just "What": Focus on the values and purpose behind the products (sustainability, local craftsmanship, connection) rather than just the features.
• •Use Evocative Language: Employ words that reflect the natural, earthy, and warm aspects of the brand (e.g., "soft," "pure," "sun-drenched," "heartfelt," "woven," "earth").
• •Maintain Consistency Across All Channels: Ensure the tone is uniform across the website, social media posts, email marketing, product descriptions, and customer service interactions. Regularly review content to check for alignment.

Social Perception

High Quality, Ethical & Trustworthy, Comfortable & Stylish, A brand with a story and purpose

Copy Examples

• •Headline (Website/Social Media): "Terre Tissée: Wear the Change. Organic Cotton, French Soul."
• •Product Description Snippet: "Crafted with care in the heart of Occitanie, our Augustin T-shirt is more than just clothing – it's a commitment to a softer footprint and timeless style. Feel the difference of pure organic cotton against your skin."
• •Instagram Caption: "Sun-drenched days and gentle breezes – our Trinité V-neck tee is made for embracing the simple joys. Woven with love, locally and sustainably. What does your Terre Tissée piece inspire in you? #TerreTissee #OrganicFashion #MadeInFrance #OccitanieLifestyle"
• •About Us Excerpt: "It started with a shared dream: to weave together quality, sustainability, and the rich textile heritage of France. At Terre Tissée, every thread tells a story of respect – for the planet, for our artisans, and for you. Join us in celebrating a more conscious way of dressing."
• •Email Subject Line: "Feel the Earth, Wear with Heart ✨ Discover Our New Arrivals."