Brand Tone

Authentic & Transparent, Caring & Nurturing, Artisanal & Passionate, Down-to-Earth & Approachable, Eco-conscious

Brand Values

• •Natural & Organic
• •Quality & Efficacy
• •Handcrafted & Artisanal
• •Family & Community
• •Well-being & Self-Care
• •Gentleness

Best Practices

• •Always Emphasize Natural Ingredients: Make natural ingredients the hero of your copy. Instead of just saying "moisturizing," say "rich in shea butter for deep hydration."
• •Use Warm and Evocative Language: Words like "nourishing," "gentle," "handcrafted," "pure," "soothing," "lovingly made" reinforce the caring and artisanal nature of the brand.
• •Tell the Story Behind the Products: Briefly mention the handcrafted process, the inspiration from nature, or the family aspect to build connection and authenticity.
• •Maintain a Helpful and Slightly Educational Tone: Inform customers about the benefits of specific natural ingredients, positioning the brand as a knowledgeable and trustworthy source.
• •Be Consistent Across All Channels: Ensure that the language and tone used on the website, social media, product packaging, and customer communications are all aligned with the core brand identity of being natural, caring, and artisanal.

Social Perception

Positive (among engaged followers/customers), Niche & Localized, Trustworthy (for natural product seekers)

Copy Examples

• •Headline for a new natural soap: "Wash Away the Day, Naturally. ✨ Our handcrafted [Soap Name] soap, made with love and pure [Key Ingredient 1] and [Key Ingredient 2] for skin that feels as good as nature intended."
• •Instagram caption for a body butter: "Cocoon your skin in pure comfort. 🌿 Our [Product Name] body butter is a rich blend of nourishing shea butter and calming [Essential Oil], lovingly whipped to hydrate and soothe. Because your skin deserves the gentlest touch. #Terrenatura #NaturalSkincare #HandmadeWithLove #SelfCareRitual"
• •About Us snippet for the website: "From our family to yours, Terrenatura was born from a simple belief: what we put on our bodies should be as pure and wholesome as what we put in them. We carefully select each natural ingredient and lovingly handcraft every product in small batches, right here in Quebec. Discover the gentle power of nature with us."
• •Email subject line for a seasonal promotion: "🌿 Embrace [Season] with Terrenatura's Natural Goodness 🌿"
• •Product description for a baby balm: "Tinyexplorer's tender skin? 👶 Our [Baby Balm Name] is a hug in a jar. Made with the purest calendula and chamomile, it’s our gentlest way to soothe and protect your little one's delicate skin, naturally and safely. #TerrenaturaBaby #NaturalBabyCare #GentleProtection"