Brand Tone

Empowering & Confident, Stylish & Edgy, Approachable & Fun, Authentic & Real

Brand Values

• •Empowerment Through Style
• •Accessibility & Inclusivity
• •Versatility & Ease
• •Individuality & Self-Expression
• •Quality

Best Practices

• •Frame product descriptions and social media posts around how the clothing will make the customer *feel* (e.g., confident, bold, unstoppable, at ease).
• •Use words like "dope," "cool," "unique," "edgy," and "authentic" where appropriate to reflect the brand's personality and the founder's style. Keep it relatable and avoid overly formal jargon.
• •Showcase how pieces can be styled for different occasions, emphasizing their adaptability for the "everyday woman" and her dynamic lifestyle.
• •Subtly weave in the message that style is for everyone, celebrating diversity and the brand's commitment to providing quality at an accessible price point.
• •Be bold in statements about style and quality, but ensure the overall tone remains friendly, inviting, and community-focused, especially in social media interactions. Use "we" and address the customer directly ("you").

Social Perception

Positive Association with Style and Uniqueness, Appreciation for Black-Owned Business, Empowering and Confidence-Boosting, Good Quality and Value, Desire for Exclusivity/Community

Copy Examples

• •Headline: Own Every Moment. Your Day, Your Style, Your Confidence. Body: Life’s too dynamic to be confined. The [Product Name, e.g., VersaDress] moves with you, from boardroom presence to evening elegance. Effortlessly cool, undeniably you. Shop Terrell Dominick – where style meets your unstoppable spirit.
• •Headline: Dope Style. Real Confidence. For Every Woman. Body: Tired of the same old? Terrell Dominick brings you unique, edgy pieces designed to make you feel incredible without breaking the bank. Because fashion should be fun, accessible, and authentically YOU. Discover your next favorite look.
• •Headline: More Than Fashion. It's Empowerment. Body: We believe in the power of a great outfit. At Terrell Dominick, each piece is crafted to empower you, simplify your style, and let your true self shine. Step into your confidence.
• •Headline: The TD Uniform: Versatility Redefined. Body: From work to weekend, seamlessly. The TD Uniform Collection offers effortlessly cool, versatile staples that adapt to your life. Look polished, feel comfortable, and command every room you enter. Explore the collection.
• •Headline: Real Style for Real Life. That’s the TD Promise. Body: Feel dope, cool, and unstoppable in pieces that are as versatile and unique as you are. Terrell Dominick bridges the gap between fleeting trends and timeless style, offering quality fashion that empowers you every day.