Brand Tone

Passionate & Enthusiastic, Mystical & Wild, Community-Oriented, Assertive & Confident, Direct & Informative

Brand Values

• •Appreciation for Nature & Wildlife
• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Symbolism & Meaning
• •Customer Satisfaction

Best Practices

• •Embrace Wolf Symbolism: Consistently weave in language that evokes the characteristics associated with wolves: wildness, freedom, instinct, loyalty, strength, mystery, and leadership. Use metaphors and imagery related to wolves and their natural habitat.
• •Speak to the "Pack": Address your audience as a community of like-minded individuals. Use inclusive language ("our pack," "fellow enthusiasts") to foster a sense of belonging.
• •Maintain a Balance of Mystique and Clarity: While the theme allows for a mystical and evocative tone, ensure that product information, calls to action, and customer service communications are clear, direct, and trustworthy.
• •Be Authentic and Passionate: Let a genuine appreciation for wolves and the brand's products shine through in the copy. Avoid overly generic or purely transactional language.
• •Use Strong Verbs and Evocative Adjectives: Choose words that are dynamic and descriptive, painting a picture and appealing to the emotions and aspirations of your target audience (e.g., "unleash," "embody," "roam," "fierce," "spirited," "ancient").

Social Perception

Niche Appeal, Positive Product Experience, Connection with Wolf Symbolism, Trustworthy, Engaged Community (potential)

Copy Examples

• •Headline for a new jewelry collection: "Unleash Your Spirit: Discover the Primal Elegance of Our New Wolf-Inspired Jewels."
• •Instagram caption for a wolf t-shirt: "Wear the wild. Our latest wolf tee embodies the untamed heart and the call of the wilderness. Join the pack. #TerreDesLoups #WolfSpirit #WildAndFree"
• •Product description for a wolf ring: "Crafted for the bold. This stainless steel wolf ring isn't just an accessory; it's a statement of strength and loyalty. Feel the power of the pack on your hand."
• •Email subject line for a sale: "Heed the Call: Exclusive Savings for the Terre des Loups Pack Inside!"
• •About Us section snippet: "At Terre des Loups, we believe in the profound connection between humans and the wild. Each piece we offer is a tribute to the wolf's untamed spirit, designed for those who walk their own path."