Brand Tone

Warm, Inviting, and Thoughtful

Brand Values

• •Joy of Giving
• •Quality over Quantity
• •Customer Experience
• •Uniqueness and Curation
• •Support for Artists and Community
• •Inspiration

Best Practices

• •Use Welcoming and Positive Language: Employ words like 'discover,' 'joy,' 'thoughtful,' 'special,' 'delight,' 'warmth,' and 'cherish.' Avoid overly formal or transactional language.
• •Focus on the 'Why' Behind the Gift: Connect products to the emotions and intentions of gift-giving – celebrating moments, showing appreciation, or simply bringing a smile. Emphasize the 'Joy of Giving.'
• •Highlight Uniqueness and Craftsmanship: When describing products, emphasize what makes them special – whether they are handcrafted, locally sourced, or a rare find.
• •Reflect the In-Store Experience: Convey the friendly, helpful, and relaxing atmosphere that customers praise online. Use phrases that suggest a personalized and pleasant interaction.
• •Maintain a Gentle and Appreciative Voice: Whether it's thanking customers, announcing new items, or sharing community news, the tone should always be gracious and kind, mirroring the staff's highly-praised demeanor.

Social Perception

Customers perceive Terrazza as a special, high-quality gift shop with a distinctive and appealing selection that can't be easily found elsewhere. It's seen as a reliable place for finding the perfect gift for any occasion, often highlighted for its beautiful and unique items. The staff's friendliness, helpfulness, and the pleasant shopping atmosphere are highly valued and frequently mentioned in positive reviews. The complimentary gift wrapping is a noted and appreciated perk. There's a strong sense of a loyal customer base that appreciates the personal touch and the store's charming character. Many describe it as their favorite gift shop.

Copy Examples

• •Headline for a social media post showcasing new arrivals: 'Discover a little moment of joy. ✨ Our latest collection of handcrafted treasures has arrived, ready to make someone's day (or your own!) truly special. #TerrazzaTime #UniqueGifts'
• •Website banner for seasonal gifts: 'Find the perfect way to say you care. Explore our thoughtfully curated selection of seasonal gifts, each chosen to bring warmth and delight. Beautifully wrapped, always with a smile.'
• •Instagram caption for a home decor item: 'Creating a space that feels like you. This unique piece adds a touch of charm and personality to any room. Let us help you find those special details that make a house a home. #HomeDecor #FranklinMA #ShopLocal'
• •Email subject line for a promotion: 'A little something to brighten your week (and your gift list!) 🎁'
• •About Us snippet: 'For over 20 years, Terrazza has been a place to discover the joy of giving. We believe in gifts that are as unique and thoughtful as the people receiving them. Step in and find something wonderful.'