Brand Tone

Authentic, Passionate, Trustworthy & Established, Conscious & Ethical, Warm & Appreciative, Informative

Brand Values

• •Quality & Excellence: Sourcing and selling high-standard organic products.
• •Authenticity & Tradition: Valuing traditional production methods and genuine products from specific regions.
• •Sustainability & Ecology: Commitment to purely organic and ecologically sound practices.
• •Fairness & Transparency: Ensuring fair working conditions and knowing their producers personally, emphasizing the traceability of their products.
• •Nature & Harmony: Promoting enjoyment that is in balance with nature.
• •Partnership & Respect: Building long-term relationships with family-run and traditional producers.

Best Practices

• •Emphasize Storytelling: Share the narratives of your producers, the history of the products, and the journey from the Mediterranean land to the Swiss table. This reinforces authenticity and connection.
• •Use Sensory Language: Describe the tastes, aromas, and textures of the food and wine. Evoke the Mediterranean atmosphere to create an emotional connection (e.g., "sun-ripened," "robust aroma," "velvety texture").
• •Highlight "Bio" and Ethical Sourcing Consistently: Ensure that the commitment to organic, ecological, and fair practices is a thread running through all communications, reinforcing trustworthiness and shared values with conscious consumers.
• •Maintain a Warm, Respectful, and Passionate Voice: Write as if you are sharing a beloved discovery with a friend. Show genuine enthusiasm for the products and the people behind them.
• •Be Transparent and Informative: Clearly communicate the origins of products, the methods of production (where appropriate and interesting), and the values that guide your selections. This builds trust and caters to an informed consumer base.

Social Perception

A specialist in high-quality Italian and Mediterranean organic food and wine. A pioneer in the Swiss organic market, with a long-standing reputation. Trustworthy due to their emphasis on direct sourcing and personal relationships with producers. Ethically minded, caring about organic standards and fair practices. A purveyor of gourmet or delicatessen-style products, as suggested by product descriptions and gift sets.

Copy Examples

• •Headline: Taste the Mediterranean Sun in Every Bite. Body: For over 25 years, Terra Verde has brought Switzerland the heart of Italy and the Mediterranean. Our organic pestos, sun-ripened tomatoes, and artisanal pastas are crafted by family producers who share our passion for nature and authentic flavour. Discover the tradition, taste the difference. Call to Action: Explore our Bio-Delights.
• •Headline: More Than Organic. It's a Promise. Body: At Terra Verde, "organic" is just the beginning. We personally visit our partner farms and workshops, ensuring every product not only meets strict ecological standards but also comes from a place of fairness and dedication. Know where your food comes from, and taste the care in every mouthful. Call to Action: Meet Our Producers.
• •Headline: Generations of Flavour, Delivered to Your Table. Body: Imagine the rich aroma of slowly simmered sauces, the robust taste of extra virgin olive oil from ancient groves. Terra Verde connects you with traditional family businesses who have perfected their craft over generations. Experience genuine Mediterranean enjoyment, in harmony with nature. Call to Action: Shop Our Heritage Collection.
• •Headline: Curated for Conscious Connoisseurs. Body: Indulge your palate and your principles. Terra Verde offers a meticulously selected range of organic wines and delicacies. From the sun-drenched fields to your table, we champion sustainable practices and exceptional quality you can savour with every sip and spoonful. Call to Action: Discover Your New Favourite.
• •Headline: The Art of Simple, Pure Enjoyment. Body: We believe the best flavours come from nature's finest ingredients, treated with respect. Terra Verde brings you the essence of Mediterranean cuisine – pure, organic, and bursting with authentic taste. Elevate your everyday meals with specialties born from passion and tradition. Call to Action: Bring Home the Taste of Terra Verde.