Brand Tone

Natural & Pure, Eco-conscious & Sustainable, Artisanal & Handcrafted, Minimalist & Elegant, Calming & Nurturing, Transparent & Informative

Brand Values

• •Sustainability
• •Natural & Organic Quality
• •Handcrafted Excellence
• •Customer Wellbeing
• •Environmental Responsibility
• •Ethical Practices
• •Beauty & Quality

Best Practices

• •Prioritize 'Natural' and 'Organic': Consistently use language that emphasizes the purity of ingredients and the absence of synthetics.
• •Highlight Sustainability: Weave in messages about eco-friendly practices, zero-waste efforts, and support for environmental causes.
• •Emphasize Handcrafted Quality: Remind customers that products are made by hand with care and attention to detail.
• •Use Calming and Evocative Language: Employ words that evoke feelings of peace, tranquility, and connection with nature to reflect the aromatherapy focus.
• •Maintain a Minimalist and Elegant Voice: Keep the language clear, concise, and sophisticated, mirroring the brand's design aesthetic. Avoid overly casual or slang terms.

Social Perception

Positive Customer Reviews, Luxe Appeal, Trusted & Reputable, Associated with Wellness & Self-Care, Appreciation for Eco-Friendliness

Copy Examples

• •Indulge in Nature's Purest. Our handcrafted aromatherapy essentials are made with organic botanicals to nurture your well-being and honor the Earth. #Terralite #OrganicWellness #SustainableLiving
• •Breathe deeply, live gently. Terralite candles: hand-poured with 100% natural essential oils and a commitment to zero-waste. Illuminate your space, protect our planet. #EssentialOilCandles #HandmadeGoodness #EcoFriendlyHome
• •Discover the art of botanical alchemy. Each Terralite creation is a testament to pure ingredients and mindful craftsmanship, designed for your sanctuary. #TerraliteSanctuary #NaturalAromatherapy #CleanLiving
• •Lite on the Earth, rich in aroma. Experience the Terralite difference with our sustainably sourced, organic bath and body collection. Good for you, good for the planet. #ZeroWasteBeauty #EthicallySourced #TerraliteCare
• •Elevate your everyday rituals. From soothing bath soaks to evocative room mists, Terralite brings the serenity of nature into your home with minimalist elegance and pure intentions. #MindfulMoments #BotanicalBlends #TerraliteHome