Brand Tone

Elegant & Artistic, Customer-Focused & Accommodating, Passionate & Appreciative, Direct & Informative

Brand Values

• •Quality & Freshness
• •Artistic Design & Creativity
• •Customer Satisfaction & Service
• •Emotional Connection
• •Reliability

Best Practices

• •Emphasize Visual Language: Use descriptive adjectives that evoke beauty, freshness, and artistry (e.g., "vibrant," "lush," "delicate," "hand-crafted," "bespoke") to match the visual nature of the products.
• •Focus on the "Why": Connect the flowers to the emotion or occasion. Instead of just saying "Red Roses," try "Ignite romance with passionate red roses."
• •Maintain a Helpful & Solution-Oriented Approach: Frame services like same-day delivery as solutions to customer needs (e.g., "Forgot an anniversary? We offer same-day delivery in Miami!").
• •Be Consistent Across Platforms: Ensure the tone used on Instagram aligns with the website copy, email marketing, and any other customer communication. Use similar vocabulary and sentence structures where appropriate.
• •Incorporate Calls to Action Clearly but Elegantly: Guide users on what to do next (e.g., "Shop Now," "Discover the Collection," "Send Your Love Today," "DM to Inquire") without being overly aggressive. Blend them naturally into the copy.

Social Perception

Positive for Aesthetics and Quality, Seen as a Go-To for Occasions, Reliable for Delivery (Generally), Local & Accessible

Copy Examples

• •Instagram Post (Image: Luxurious Rose Bouquet): "Elevate their day with the timeless allure of fresh roses. Hand-crafted in Miami, delivered today. ✨ DM us to order this stunning arrangement or explore more at terraflowersmiami.com."
• •Website Banner (Homepage): "Artistry in Every Bloom. Discover Miami's exquisite floral designs at Terra Flowers Miami. Same-day delivery available to make any moment unforgettable."
• •Email Subject Line (Promotion): "A Touch of Elegance: Fresh Floral Inspiration from Terra Flowers Miami Inside."
• •Product Description (Sympathy Arrangement): "Offer heartfelt condolences with our serene 'Gentle Embrace' arrangement. Thoughtfully composed with delicate white lilies and soft greens to convey comfort and peace during difficult times. Order for respectful Miami delivery."
• •Facebook/Instagram Ad (Targeting Birthdays): "Make their Miami birthday bloom! 🎂 Surprise them with a vibrant, handcrafted bouquet from Terra Flowers Miami. Fresh, beautiful, and delivered with a smile. Shop now: [Link]"