Brand Tone

Professional and Expert, Solution-Oriented, Compliant and Responsible, Educational, Trustworthy and Reliable

Brand Values

• •Environmental Responsibility/Sustainability: Central to their mission is "Eliminating the Idea of Waste®" and providing solutions that protect the environment. They aim to help facilities make a positive environmental impact.
• •Compliance: A strong commitment to helping customers meet all federal and state waste disposal regulations.
• •Innovation: Providing "innovative industrial recycling solutions" and developing systems like the Bulb Eater® and EasyPak™ containers.
• •Customer Focus & Education: Offering expert customer support, tailored solutions, and educating clients on effective environmental programs.
• •Safety: Ensuring safe handling and disposal of regulated and hazardous materials.
• •Service Excellence: Aiming to provide quality, convenient, and cost-effective recycling services.

Best Practices

• •Prioritize Clarity and Precision: Use clear, unambiguous language. Avoid jargon where possible, but when technical terms are necessary (e.g., "universal waste," "EPA compliance"), use them accurately.
• •Emphasize Solutions and Benefits: Focus on how your services solve customer problems (e.g., compliance challenges, disposal difficulties, environmental concerns) and the benefits they receive (e.g., peace of mind, safety, certificates of recycling).
• •Maintain a Professional and Authoritative Stance: The copy should convey expertise and reliability. This is built through factual statements, reference to regulations, and a confident tone.
• •Reinforce Core Values: Weave in keywords and concepts related to compliance, sustainability, safety, and innovation consistently across all communications.
• •Ensure Accuracy and Up-to-Date Information: Given the regulatory nature of the business, all claims, service descriptions, and references to compliance standards must be current and accurate. Regularly review and update content.

Social Perception

Customers (Businesses/Organizations): Likely perceive TCRW as a necessary and reliable partner for managing complex waste streams that are difficult to handle through standard recycling channels. They value the compliance assurance, convenience (especially mail-back programs), and the provision of recycling certificates. The cost might be a consideration, but it's often justified by the comprehensive service and compliance. General Public (Aware Individuals): Those aware of TerraCycle's broader mission likely view TCRW positively as an extension of the effort to tackle challenging waste and promote a circular economy. Industry Perception: Viewed as an established player with specialized expertise in regulated waste, offering innovative and compliant solutions. The connection to the globally recognized TerraCycle brand likely enhances its credibility.

Copy Examples

• •Headline: Ensure Full EPA Compliance for Your Regulated Waste. Body: Navigating complex waste regulations can be challenging. TerraCycle Regulated Waste offers expert, turnkey solutions for your fluorescent lamps, batteries, medical sharps, and hazardous materials. Secure your Certificate of Recycling and peace of mind. Learn more at tcrwusa.com.
• •Headline: Simplify Your Sharps Disposal. Safe. Compliant. Responsible. Body: Our EasyPak™ mail-back containers for medical sharps offer a straightforward, USPS and EPA-approved solution for healthcare facilities and self-injectors. Protect your staff and the environment with TerraCycle Regulated Waste. Order your compliant system today.
• •Headline: Don't Let Hazardous Waste Become a Liability. Body: From e-waste to spent batteries, improper disposal poses significant risks. TerraCycle Regulated Waste provides nationwide bulk pickups and convenient mail-back options, ensuring your business meets all regulatory requirements and sustainability goals. Request your quote.
• •Headline: Your Partner in Environmental Stewardship and Regulatory Peace of Mind. Body: For over 40 years, we've helped businesses like yours manage regulated waste streams effectively and responsibly. Trust TerraCycle Regulated Waste for innovative recycling solutions that prioritize safety, compliance, and a greener planet.
• •Headline: Beyond the Blue Bin: Specialized Recycling for Your Toughest Waste. Body: Standard recycling has its limits. TerraCycle Regulated Waste steps in where municipal services can't, offering compliant solutions for universal, medical, and hazardous waste. Discover our EasyPak™ and bulk service options.