Brand Tone

Sophisticated, Aspirational, and Artistic

Brand Values

• •Championing Artistic Expression
• •Curated Quality
• •Aesthetic Elevation
• •Community and Connection
• •Sustainability

Best Practices

• •Use an Elevated Vocabulary: Consistently use words like "Elevate," "Curated," "Inspire," "Transform," "Visionary," and "Exclusive" to reinforce the brand's premium positioning. Avoid generic, hard-sell language.
• •Champion the Artist, Tell the Story: Always place the artist at the center of the narrative. Sharing their background, inspiration, and process builds an emotional connection and reinforces the value of "fostering connections that extend beyond commerce."
• •Speak to the "Why," Not Just the "What": Instead of just selling an "art print" (the what), sell the feeling of a "transformed space" and the value of "supporting artistic creation" (the why). Focus on the intrinsic and emotional benefits.
• •Balance Aspiration with Tangible Quality: Pair aspirational phrases ("Elevate your space") with concrete proof points ("museum-quality paper," "sustainably sourced materials," "Giclée printing") to build trust and justify the premium positioning.
• •Maintain a Cohesive Voice Across All Touchpoints: The sophisticated, artistic tone should be consistent everywhere—from website microcopy (like "Your cart is empty") to email confirmations and social media replies. This creates a seamless and professional brand experience.

Social Perception

The public perceives Terracotta Prints as a go-to source for unique, high-quality, and affordable art prints that stand apart from mass-produced decor. Customers appreciate the wide selection of styles and the focus on emerging artists. The brand is seen as a trustworthy curator in the art space. However, negative reviews concerning frame quality and customer service indicate a potential gap between the premium brand promise and actual customer experience, which needs addressing for a uniformly positive reputation.

Copy Examples

• •Art is a conversation between the creator and the canvas. Meet [Artist Name], a visionary artist from [City/Country] whose work explores the dialogue between color and form. We are honored to welcome their collection to Terracotta Prints—a celebration of the unbridled spirit of creation. Discover the story behind the art. Now available to elevate your space.
• •For the Tastemakers: Curated New Arrivals Have Landed.
• •Beyond the Wall: Art That Tells a Story. Discover museum-quality prints from the world's most exciting emerging artists and transform your home into a gallery.
• •Your space is a reflection of your story. Don't settle for the ordinary. At Terracotta Prints, we connect you with unique, museum-quality works from a global community of artists. Elevate your everyday with art that inspires. Shop the curated collection.
• •The 'Victorian' is more than a print; it is a whisper of history, reimagined. This limited edition Giclée work by Shareon Bhare Blenman captures a profound sense of elegance and introspection. Printed on archival, museum-grade paper to ensure its vibrancy for generations, it offers a rare opportunity to own a piece of unbridled creative expression.