Brand Tone

Elegant and refined, authentic and heritage-rich, aspirational and inspirational, authoritative and proud.

Brand Values

• •Quality Craftsmanship
• •Heritage & Partnership
• •Authenticity
• •Aesthetic Beauty
• •Connection to Nature

Best Practices

• •Lead with Heritage and Craftsmanship: Always anchor the brand story in its history and the artisanal nature of the products. Phrases like "family-run," "handcrafted by artisans," and "25-year partnership" should be consistently used to build trust and emotional connection.
• •Leverage the Kew Partnership Prominently: The Royal Botanic Gardens, Kew license is the brand's most powerful asset. Every relevant piece of copy should mention this endorsement ("Official Royal Botanic Gardens, Kew Pot," "Approved by Kew") to reinforce authority and quality.
• •Use Refined and Evocative Language: Employ a sophisticated vocabulary that reflects the product's elegance. Use words like "curated," "timeless," "elegant," "sanctuary," "heritage," and "bespoke" to create an aspirational feel.
• •Maintain Visual and Verbal Consistency: Ensure that the elegant and refined tone of the copy is perfectly matched by high-quality, beautifully styled imagery across all platforms. The visual and written content must work together to tell the same aspirational story.
• •Focus on the "Why," Not Just the "What": Instead of just describing a pot, describe the feeling it evokes, the legacy it represents, and the beauty it adds to a customer's life. Sell the experience of creating a beautiful garden sanctuary, not just the object itself.

Social Perception

The brand is perceived as a high-end, premium supplier of garden and homeware, with immediate trustworthiness and quality stemming from its association with Royal Botanic Gardens, Kew. Customers are those who appreciate craftsmanship, are willing to invest in durable and beautiful items, and are influenced by established institutions and classic design, viewing the brand as classic and highly desirable globally.

Copy Examples

• •Crafted by Hand, Inspired by Nature. Introducing the Balmoral Collection, a new chapter in timeless elegance for your garden. Officially licensed by the Royal Botanic Gardens, Kew.
• •A legacy of craftsmanship in every curve. For over 25 years, our partners have skilfully handcrafted each pot, making every piece as unique as the blooms it holds. Discover the story behind our heritage collection. #TerraceAndGarden #KewGardens #HandmadePottery #GardenInspiration #TimelessDesign
• •The Kew Long Tom Pot in Ivory. A statement of classic horticulture. Endorsed by the Royal Botanic Gardens, Kew, this planter is handcrafted and glazed in a stunning, deep ivory. Its traditional shape and robust quality make it the perfect vessel for your favourite agapanthus or architectural ferns. Bring a piece of heritage home.
• •Elevate your sanctuary. From our family to yours since 1989, Terrace & Garden offers authentic, handcrafted pieces that transform a house into a home. Explore our curated collection of homeware and official Kew planters. Free UK delivery over £100.
• •It began in the Essex countryside with a simple passion for beautiful spaces. Today, our family business holds the proud, official license for the Royal Botanic Gardens, Kew pots, continuing a tradition of quality and partnership that brings artisan craftsmanship from around the globe to your garden.