Brand Tone

Warm & Inviting, Appreciative & Thoughtful, Nature-Inspired & Serene, Authentic & Sincere, Elegant & Refined (but accessible)

Brand Values

• •Quality & Craftsmanship
• •Thoughtfulness & Curation
• •Natural & Sustainable (implied)
• •Supporting Artisans & Small Businesses
• •Joy of Giving & Connection
• •Well-being & Self-Care

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone characteristics (e.g., warm, appreciative, nature-inspired), preferred vocabulary (e.g., "thoughtfully curated," "artisan," "natural"), and things to avoid (e.g., overly casual slang, aggressive sales tactics).
• •Emphasize "Thoughtful" & "Natural": Consistently weave these core concepts into product descriptions, social media captions, and email marketing. Explain *why* a product is thoughtful or what makes it natural.
• •Focus on Storytelling: Share the stories behind the artisans, the inspiration for a particular gift box, or the benefits of the natural ingredients. This builds connection and reinforces authenticity.
• •Use Warm and Inclusive Language: Address your audience in a friendly and welcoming manner. Use words that evoke positive emotions and a sense of care (e.g., "discover," "cherish," "delight," "nourish").
• •Maintain Visual Consistency: Ensure that your imagery (photography style, colors, props) aligns with the nature-inspired, elegant, and warm tone of your copy. The visual and verbal elements should always complement each other.

Social Perception

Positive regarding Product Quality, Appreciation for Curation, Seen as a "Treat" or Special Occasion Gift, Trustworthy & Reliable (if customer service is consistent), Aesthetically Pleasing

Copy Examples

• •Instagram Post (Image: Beautifully arranged gift box with natural soaps and a candle): "Unwind and embrace tranquility. ✨ Our 'Serene Escape' gift box is thoughtfully curated with handcrafted, natural essentials to melt away stress and nourish your soul. The perfect reminder to pause and pamper. #TerraBellaGifts #NaturalWellbeing #ArtisanMade #GiftOfCalm #SelfCare"
• •Facebook Ad (Carousel showcasing different themed boxes): "Find the perfect expression of care with Terra Bella. From celebrating milestones to simply saying 'thank you,' our curated gift boxes, filled with natural artisan treasures, make every occasion special. Discover your reason to gift today. Shop Now -> [Link]"
• •Website Product Description (for a box with gourmet food items): "Delight their senses with our 'Artisan Pantry' collection. Each item is a testament to small-batch craftsmanship and the finest natural ingredients – a truly delicious way to show you care. Thoughtfully gathered, beautifully presented. What's inside: [List key items and their unique qualities]."
• •Email Subject Line (for a new collection launch): "New from Terra Bella: Discover Gifts That Tell a Story 🌿" *(Body Snippet)*: "Hello [Customer Name], we believe the best gifts are those given with heart. Our latest collection is brimming with unique, artisan-made treasures, each chosen for its natural beauty and quality. Explore now and find something truly special."
• •Instagram Story (Series of images/videos showcasing unboxing): *Slide 1 (Text overlay on a closed box):* "A little box of happiness, curated just for you." *Slide 2 (Showing products inside):* "Natural. Artisan. Beautiful. ✨" *Slide 3 (Call to action):* "Tap to explore our thoughtful gifts! #TerraBella #GiftIdeas #HandcraftedGoodness"