Brand Tone

Sophisticated & Luxurious, Aspirational & Evocative, Sensory & Descriptive, Personal & Passionate

Brand Values

• •Quality & Craftsmanship
• •Wanderlust & Exploration
• •Experience & Memory
• •Authenticity
• •Customer Satisfaction

Best Practices

• •Embrace Sensory Language: Consistently use vivid and descriptive words that appeal to the sense of smell, sight, and emotion. Focus on how the fragrances make one *feel* and the places they evoke.
• •Maintain a Sophisticated Vocabulary: Use elegant and refined language that reflects the luxury positioning of the brand. Avoid overly casual slang or jargon.
• •Weave in the Travel Narrative: Continuously connect the products back to the theme of travel, exploration, and specific destinations. Use airport codes and location names meaningfully.
• •Highlight Quality and Craftsmanship: Subtly remind customers of the premium ingredients, in-house production, and care that goes into each product.
• •Stay True to the Founders' Passion: Infuse copy with the genuine passion for travel and fragrance that inspired the brand, creating a personal and authentic connection with the audience.

Social Perception

Customers generally perceive TERMINAL B as a provider of high-quality, beautifully scented luxury candles. The travel-themed concept is well-received and seen as unique. Products are considered good value for their quality and burn time by some customers. The brand is associated with creating a pleasant and evocative ambiance at home.

Copy Examples

• •Headline: Unlock a World of Fragrance. Your Journey Begins with TERMINAL B. Body: Inspired by the allure of global destinations, each hand-poured candle captures the essence of travel, transforming your space into an olfactory escape. Discover your next sensory adventure.
• •Product Focus (e.g., NRT - Tokyo): Experience Tokyo: Black Fig & Cedarwood. Body: Let the sophisticated harmony of rich black fig and grounding cedarwood transport you to the vibrant streets and serene gardens of Tokyo. An invitation to wander, from the comfort of your home.
• •Brand Story Snippet: From Our Travels, To Your Home. Body: TERMINAL B was born from a passion for exploration and the desire to hold onto those unforgettable moments. Each scent is a meticulously crafted memory, a passport to perfumery, waiting to be ignited.
• •Lifestyle Focus: Elevate Your Everyday. Create Your Sanctuary. Body: Infuse your surroundings with the luxurious, travel-inspired aromas of TERMINAL B. More than just a candle, it's an experience – a daily ritual that transports and transforms.
• •Call to Action/Gifting: Gift an Escape. The Perfect Scent for the Discerning Traveler. Body: Searching for a unique gift? Our E-Gift Cards and exquisitely packaged candles offer a journey in every flame. Share the world, one fragrance at a time.