Brand Tone

Elegant & Modern, Culturally Appreciative & Respectful, Approachable & Informative, Confident & Passionate, Ethical & Conscious

Brand Values

• •Modernizing Tradition
• •Everyday Elegance & Comfort
• •Cultural Appreciation
• •Quality Craftsmanship
• •Sustainability & Slow Fashion
• •Art & Passion
• •Empowerment

Best Practices

• •Embrace "Elegant Modernity": Consistently use language that is sophisticated yet fresh and contemporary. Avoid overly casual slang or, conversely, archaic or overly formal phrasing.
• •Highlight Cultural Reverence with Accessibility: When discussing the traditional aspects, do so with respect and appreciation, but always explain it in a way that feels inclusive and understandable to a modern, potentially international audience. Connect heritage to present-day wearability.
• •Weave in Ethical Commitments Naturally: Integrate mentions of "slow fashion," "sustainably sourced," "ethically made," and "supporting local artisans" into product descriptions, about sections, and social media posts. Let these be supporting points that enhance the desirability of the garments.
• •Speak with Passion and Confidence: Let the founders' love for art, culture, and fashion infuse the copy. Use confident and evocative language to describe the beauty, feel, and design of the garments.
• •Maintain an Informative and Approachable Voice: While elegant, the tone should still be welcoming. Answer potential customer questions within the copy (e.g., how to style, comfort aspects, care instructions) and make it easy for them to connect with the brand's story and values.

Social Perception

Positive & Appreciative, High-Quality & Unique, Culturally Significant, Ethical Appeal, Niche but Growing

Copy Examples

• •Tericota: Weaving Tradition into Your Everyday. Discover Modern Cheongsams, Ethically Crafted in Georgia.
• •Elegance that moves with you. Our modern Qipaos are designed for comfort, confidence, and a touch of timeless artistry. Made for the woman who values heritage and style. ✨ #Tericota #ModernCheongsam #EverydayElegance #SlowFashion
• •More than just a dress, it's a story. Each Tericota Cheongsam is a celebration of culture, meticulously crafted by local artisans in Georgia. Embrace slow fashion and wear a piece of art. Learn more about our commitment to ethical production on our website (link in bio). #TericotaOfficial #EthicallyMade #SupportLocalArtisans #CulturalFashion
• •The [Product Name] Cheongsam: A contemporary reimagining of a classic. Feel the blend of luxurious comfort and sophisticated design, perfect for making your daily moments extraordinary. Crafted with sustainable materials and a commitment to fair practices.
• •Rediscover Elegance: Your Modern Tericota Qipao Awaits