Brand Tone

Helpful and Instructional, Friendly and Approachable, Passionate and Personal, Nostalgic and Traditional, Community-Oriented

Brand Values

• •Handmade Craftsmanship
• •Quality
• •Customer Service and Connection
• •Nostalgia and Tradition
• •Creativity and Education

Best Practices

• •Embrace a Personal, Storytelling Approach: Share the "why" behind Teresa's Ceramics, her journey, and the care that goes into each piece. Use "I" and "my studio" to maintain a personal connection, as seen in her Etsy announcements and YouTube videos.
• •Prioritize Helpful and Encouraging Language: Especially when promoting DIY kits or explaining ceramic care. Use clear, simple instructions and an encouraging tone, reinforcing that customers can achieve beautiful results.
• •Infuse Nostalgia and Warmth: Use words that evoke fond memories, tradition, and enduring quality (e.g., "heirloom," "cherished," "timeless," "vintage-inspired," "generations").
• •Maintain Approachability and Openness: Consistently invite interaction. Encourage customers to ask questions, request custom pieces, and share their creations. Phrases like "Feel free to message me" or "We love to see your finished pieces!" foster community.
• •Be Consistent Across All Platforms: Ensure the friendly, helpful, and nostalgic tone is present on the website, Etsy, social media descriptions, video scripts, and customer communications. This builds a cohesive and recognizable brand identity.

Social Perception

Positive, Reliable, Artistic and Skilled, Trusted Source for Specific Items

Copy Examples

• •Headline (Website/Social Media): "Handcrafted Heirlooms, Made with Love in Michigan. ✨ Discover Your Next Cherished Piece at Teresa's Ceramics." Body: "Bring back warm memories and create new traditions with our vintage-style ceramics. Each piece is poured, fired, and painted by hand, right here in our home studio. Perfect for gifting, or for adding a touch of timeless charm to your own space."
• •Product Description (Ceramic Christmas Tree): "Light Up Your Holidays with a Classic! 🎄 Our beloved ceramic Christmas trees are handcrafted with the same care and attention to detail as the heirlooms you remember. Choose from beautifully glazed finishes or get creative with our ready-to-paint bisque! Have a special color in mind? Just send Teresa a message!"
• •Social Media Post (DIY Kit): "Unleash your inner artist! 🎨 Our DIY bisque kits come with everything you need to create your own ceramic masterpiece. A fun weekend project for yourself or a thoughtful gift for the crafty soul in your life. Check out our YouTube channel for easy painting tips! (Link in bio)"
• •Email Newsletter Snippet (New Collection): "Hello, dear friends of Teresa's Ceramics! Get ready to welcome [New Season/Holiday] with our latest collection of handcrafted ceramic treasures. Each piece is designed to bring a little extra joy and vintage charm to your home. We love hearing from you – let us know which new piece catches your eye!"
• •About Us Snippet: "From a mom's creative escape in 1990 to a beloved home studio, Teresa's Ceramics is all about sharing the joy of handcrafted, nostalgic decor. We believe every piece tells a story and are honored to be a small part of yours. Welcome to our community!"